The aim of SEO is to rank highly in a search engine; It is natural to want to talk in your terminology and not that of your visitor. Companies who sell in a B2B environment typically write content with their product names and internal terminology. Successful search engine optimization does …

It takes time for Google to recognize your website and assign it the authority it deserves. It takes time for it to see that changes have been made, compare the quality of your website and your content to everyone else in the same space. Be willing to be wrong (if …

To Google, site speed is a critical ranking factor. Google believes that faster loading pages yield better user experience (UX) which is a prerequisite for more satisfied customers. SEO measures can take some time and effort. But what is the point in investing time and effort if you cannot see …

Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. If you have two domain versions of your website, i …

Search engine optimization or SEO in short, is a set of rules which can be followed to optimize your website for search engines and thus improve their search engine rankings. For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. For me internal …

They compare the performance and context of your content to the strength of your keywords. When deployed properly and timely, 301 redirects can get the job done in transferring your SEO authority from the original source to the new location fairly quickly. However, the more noticeable results that a user …

Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. Google's primary goal is, just like for any other company, to earn money. And Google …

Thin content on category pages can also arise when drilling down into faceted category navigation until a page is reached with no products. Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and …

This is very similar to duplicate content, however it manifests itself in a different way. For users, when returning a 404 error you should make sure to display a human friendly “not found” page that helps users find what they were looking for. Based on some online surveys, SEO is …

Having a company blog can really help with your SEO efforts. It’s something you can update regularly with relevant content, which Google will pick up on each time it crawls your site. But when you’re writing your posts, it’s important to make them as SEO-friendly as possible …

“SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is …

So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. A new shift in SEO strategy, and a redefinition of its goals, will ultimately result in a stronger campaign that …

A backlink from a more important page that is high in popularity itself will count more toward a higher ranking for your website. When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. There are different areas of basic SEO you need to …

Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content ("on-page factors"), external profiles ("off-page factors"), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system …

URLs are great real estate for keywords. Add keywords to them so Google has an easier time determining what your page is about. Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. To stand …

If you focus on building links that send real visitors to your website, you will soon find out that it does not matter if a link is nofollow or not. Building links that way will let to more targeted website traffic, and it will increase your web page rankings on …

Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. In reality, the best strategy is simply to ask yourself if the use and placement of a keyword reads naturally. The success of any website goes beyond Search Engine …

Aside from dashboards, it’s good to go into any analytics tool with a rough idea of what you want to learn or prove. I’ve seen many companies wrestle with their preconceived notions of right and wrong, and the ones that use shady tactics seldom win in the end …

Make Sure Your NAP (Name, Address and Phone Number) Is Consistent! – This is hugely important, not just for search engines, but for your customer experience as well. Your NAP should be the same across all platforms, from your physical marketing efforts to pay-per-click (PPC), email marketing and SEO. Although SEO …

Blogging is a great way to stay up to date while easily generating new, relevant content. Blogging regularly (ideally once a week at a minimum) can have significant implications for search engine optimization, since each new blog entry represents a new web page. Link building has always been an important …

Will your SEO consultant be changing the strategies every time that search engines introduce new components to search algorithms? Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience …

Onsite SEO refers to a set of web page optimization best practices that can be applied on your website to improve its ranking in search engine results. Getting featured in this part of SERP will help attract clicks and, ultimately, more visitors to your page. These larger websites are typically …

Take the time to ‘turn the light on’ to your audience, to see who they are, what they want and what it’ll take to make them interested in your services. Start by getting into the mindset of a casual browser. A link should only be considered quality if it …

The “About Us” section is often the most overlooked aspect of a company’s website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user …

If creating and maintaining consistently substantial content sounds like a daunting task, you can hire a professional web copywriter to do it for you. There’s essentially no argument that can be made to discount analytics as a core part of SEO programs. SEO allows you to capture demand when …

Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers Email is a gray-haired business tool and remains the ultimate survivor of the old-school marketing tool chest. Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation …

The more relevant your website is to the search keywords, the better positioning you will get and possibly cheaper pay per click pricing. Keywords or key phrases are simply the search terms someone types into a search engine, such as Google or Bing, when they are looking for certain information …

Searchers make mental notes of the rankings for the terms they enter into Google and other search engines. Does this really matter? I would say yes. As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense from a user standpoint”, link …

Another valuable way to improve your domain authority is by getting other people to link to your website and your content. That takes time, some strategic networking, and a little ingenuity. Ask your customers for reviews, mark them up with structured data and present them on a particular page on …

Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. Even though links from Wikipedia are nofollow, there is speculation that Google’s algorithm still does take these links into account, at …

Remember, before anything else, you need to ensure that your blog is an accurate and informative piece of writing. It doesn’t matter how many searches a keyword has in a month if it doesn’t accurately reflect the content on your page! A handy thing to know when you …

When you regularly audit the performance of your website, it’s possible to keep track of noticeable changes on your pages. SEO and content marketing go hand in hand. So in the post Penguin era, 5 or 6 links from relevant low PR but high DA sites are much better …

Our search autopilot switches off only once we are ready to click on a result. The entire interaction generally takes less than 10 seconds. We spend less than two seconds evaluating each result before the click. However, the phrases ‘organic coffee beans’ and ‘best coffee shops’ offer plenty of information …

Most times, search engines have no way of finding these URLs. The optimization process takes place in several phases and requires expert knowledge of marketers and web developers who work together on SEO analysis and improvement. Great content, however, is the backbone to your online marketing strategy. And the whole …

Brainstorming keywords is the easy part of an SEO strategy, especially if you’ve been working in your industry for a while. One good way to identify keywords is to think of the phrases or the questions that potential customers ask when they’re considering purchasing your product. Some long-tail …

Besides this, it can also be a great idea to add your local business to Google’s ‘My Business’. The backlink is one of the strongest ranking signals for any site because they indicate its authority. Put aside any fears or concerns you might have, and engage with all of …

It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even longer to see noticeable results. If you conduct business online, you need to use website analytics to track …

. If your site is using the same tags for all the pages, you are not helping search engines figure out the subject or relevance of your individual pages. Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have …

Keywords need to flow naturally within this helpful content, otherwise it leads to a terrible user experience. You would have already searched something on Google – when you look at the first couple of results, do you expect them to present what you searched for? Being ranked highly is of great …

Depending on what visitors are searching, you will get the ranking sticking to the same position in some days and fluctuating with a wider range on other days. If you website is new, however, or you have a low domain authority, just posting a blog to your site is going …

With the nature of today’s online world being so vast, a business needs to work longer and harder in order to gain the recognition it deserves. Providing tips for achieving something is also a recipe for evergreen content. Search engines will penalise or even completely hide pages that are …

Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content’s structure the best places to put your keywords are headlines, subheadings, bolded sections within a text and anchor texts (copy that describes links). What’s so important about hashtags …

Customers are looking for answers to their questions – it’s that simple. Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. If you are trying to increase the visibility of your site all on your own, you are going to need …

Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the number of pages on the site with little content is not too high compared to the total number of pages on the …

However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. There is also quite a learning curve when working with different platforms. It’s important to have breadcrumbs on your website. They show …

So when it comes to SEO, you really can’t “set it and forget it.” You need to be monitoring and tracking how well everything is working so you’re always one step ahead of the competition. Internal links are links from one page of your own website to other …

It’s fairly straightforward to find local Meetups, seminars, and conferences covering the SEO topic areas you will want to start following such as site speed optimization, content marketing, or user experience design. Getting placed on the first page of a Google search doesn’t happen overnight. Links are integral …

A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. Or does the web visitor click on another internal webpage?Grammar and spelling errors send a clear message to Google that your site contains content that …

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). Rather than using the miniature touch screen, millennials and even users from Generation Z can use Google Now, Siri and Cortana to …

These days, the search engines are sophisticated enough to know whether or not the content is valuable to users. Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product …