Google is unable to measure the persuasiveness of your written copy, the manufacturing standards behind your products or even the scale of your accomplishments – it sees black and white text on a page. These tools are extremely useful when looking how to optimise your existing website or blog. The opposite …

Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. Most searches are short because of what economist and psychologist Herbert Simon called bounded rationality. We exert the smallest effort (short queries) to get an adequate result. We exert more effort (query refinement) only …

Submission via Google Webmaster Tools is the most effective way to manage your crawl and to be crawled quickly. This process is repeated until all scenarios were tested, i.e. Take a few minutes to jot down some word combinations that website visitors might use to find you. Once you …

h1 tags are the second title tags of your content and send strong signals to Google. If appropriate, try to include your focus keyword in your h1 tags. Doing things to competitors like using advanced knowledge of current search engine penalties from algorithm changes to sink them is an aggressive …

When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. Think hard about the overall message of your content, including the …

Use that information to write exceptional content and do not be afraid to let the world know about what you have to offer. Links at the top of a page carry more weight than those further down. Long term, having good SEO will continue to bring people back to your …

A new shift in SEO strategy, and a redefinition of its goals, will ultimately result in a stronger campaign that can withstand the changes in search algorithms. Use Fetch as Google to test whether Google can crawl and index important pages within your site. Do you wonder why nofollow really …

Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. Check forums, online communities and Q&A sites to find the questions people in your niche …

Then everyone starts thinking “We are great — let’s reverse engineer this data and show just how great we did.” It’s natural to be influenced by feedback, but growth marketers have many, many ideas and a decent portion of them will fail. CSS errors could also impact search rankings …

So, tough to learn. Keyword stuffing results in a significant increase in keyword density and is labeled as spam by search engines, which usually results in the devaluation of the applicable page. There is a general consensus that sites copying other people’s content is a matter of legality and …

Short titles are likely lacking in enough information for both users and search engines. To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience …

Google regularly makes new updates to their ranking algorithm, and the changes made by Panda are still a major determining factor between what ranks on the first page of their results and what does not. A good place to look for keywords is your internal site search. Offering visitors a …

There is an old adage used by webmasters which sum up most successful websites, “content is king”. It’s important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and …

To rank well and help users see you and get to know you, you would need to avoid thin content.Thin content is what Google considers to be of little value. SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t …

Backlinks are an important part of SEO as they can promote your website. Linking to other websites helps to increase your popularity, reputation and most importantly your Google search ranking. While many backlinks can be useful, some prove to be detrimental to your SEO strategy and leave you out of …

When you link to reputable 3rd parties in your website, you are indirectly benefitting your SEO in many ways. Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating …

So many tools promise one-size-fits-all analytics insights; some purport to tell the future with predictive analytics. Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with more information about the …