Any change you make to your site that will impact your search index has to carefully considered. If people like your content, Google automatically likes it. You need to figure out your customer’s path to purchase (the buyer’s journey), before you can show up with the right content …

That’s why you need a professional SEO company to ensure that you don’t fall into copywriting bad habits and start to take the easy route to a weak ROI. Be advised that certain keywords can be more expensive than others. Businesses that stick to the old SEO trick …

It all starts with the quality of your own product or content. Create content that people will want to share and link to. Otherwise, get your wallet out. Classic data aggregation site services are Metafilter and Digg, which are not as popular as more modern services like Scoop.it. Google …

Google wants to reward RICH, UNIQUE, RELEVANT, INFORMATIVE and REMARKABLE content in its organic listings – and it has raised the quality bar over the last few years. Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors …

Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high A little keyword research can go a long …

Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text. Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for …

Two things stand out when it comes to technical SEO; the page speed and mobile friendliness. You would have already searched something on Google – when you look at the first couple of results, do you expect them to present what you searched for? Being ranked highly is of great benefit …

When someone does a search (called a query) and the search engine checks the index for all the web pages associated with that search, the search engine needs a way to rank those web pages in an order that is useful for the searcher. If you've improved the crawling and …

Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your site won’t pay off in the long …