Search engines rank web pages based on their relevance to a given keyword query. In the early days of search engine technology, relevance was heavily influenced by the number of instances that the given keyword appeared on a web page. Thus, many content creators bombard a page’s body with …

Every search engine has software, known as Crawler or Spider (in case of Google it is Googlebot), that crawls the webpage content. The basic thing you need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This …

The aim of SEO is to rank highly in a search engine; It is natural to want to talk in your terminology and not that of your visitor. Companies who sell in a B2B environment typically write content with their product names and internal terminology. Successful search engine optimization does …

Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links. A professional SEO agency, filled with dedicated copywriters, optimisation experts and analysts can really make …

Thin content on category pages can also arise when drilling down into faceted category navigation until a page is reached with no products. Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and …

This is very similar to duplicate content, however it manifests itself in a different way. For users, when returning a 404 error you should make sure to display a human friendly “not found” page that helps users find what they were looking for. Based on some online surveys, SEO is …

Adjusting your keyword distribution gives you power to change your campaign over time. Only link to pages on other websites that you think your visitors would find helpful, valuable and/or interesting. Most people simply ignore this part as not important – please don’t do the same. Remember the following …

Offer little food and you’ll provide little for Google to use to understand the focus of your site’s content. As a result, you’ll be outranked for your target search keywords by other websites that offer more detailed, helpful and informative content. In my experience optimizing PPC campaigns …

Aside from dashboards, it’s good to go into any analytics tool with a rough idea of what you want to learn or prove. I’ve seen many companies wrestle with their preconceived notions of right and wrong, and the ones that use shady tactics seldom win in the end …

Blogging is a great way to stay up to date while easily generating new, relevant content. Blogging regularly (ideally once a week at a minimum) can have significant implications for search engine optimization, since each new blog entry represents a new web page. Link building has always been an important …

Will your SEO consultant be changing the strategies every time that search engines introduce new components to search algorithms? Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience …

Another valuable way to improve your domain authority is by getting other people to link to your website and your content. That takes time, some strategic networking, and a little ingenuity. Ask your customers for reviews, mark them up with structured data and present them on a particular page on …

This would be useful to your readers and helps make your site look good in Google’s eyes. In the first page of results, where 90% of people remain? In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local …

SEO (Search Engine Optimization) represents the process of optimizing the complete content on the website (including its code) for web browsers, with the aim of increasing the visibility of the website through organic search. Search engine optimization is perhaps one of the greatest marketing tools to come about online, but …

Keyword research can be time-consuming, but rewarding when done properly. External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable …

Don’t use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search …

As an e-tailer, you can give search engines detailed product information to display – such as price, availability, and review ratings – right on the search page. Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to. The reason for …

Customers are looking for answers to their questions – it’s that simple. Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. If you are trying to increase the visibility of your site all on your own, you are going to need …

I’d rather have a more relevant link with low authority. I’d hope that was better for traffic, but I’d not really expect it to have the same effect on rankings as a higher authority link with lower relevance. The best links to your website are the ones …

Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. The image below identifies the advertisement sections where you can bid for certain keywords and be placed above the organic …

Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. Most searches are short because of what economist and psychologist Herbert Simon called bounded rationality. We exert the smallest effort (short queries) to get an adequate result. We exert more effort (query refinement) only …

Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might not necessarily be the links you would have chosen to display. There is a massive amount of content available on the internet, but none is more important to website …

The structure of your URLs can also help search engines to better understand your website content. If you can alter the URL so that, for example, it includes the name of your website, you should make use of this. Nobody likes spam, and neither Google. If you are posting spammy …

When someone does a search (called a query) and the search engine checks the index for all the web pages associated with that search, the search engine needs a way to rank those web pages in an order that is useful for the searcher. If you've improved the crawling and …

Old SEO practices meant a huge emphasis on keywords. You’re going to run into things that are going to be unexpected and will get you in trouble with your clients or will give you a nice big dip in the wrong direction as far as search results go. Customers …

So many tools promise one-size-fits-all analytics insights; some purport to tell the future with predictive analytics. Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with more information about the …

There are a lot of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are competitor backlinks. When changes are made to the pages, be sure to annotate them in analytics. The most important user signals are the bounce …