Search marketing implications related to keyword density

In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. Writers and content creators are so focused on creating content optimised for …

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Why have keywords been so popular?

In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method will do nothing to boosting your website’s ranking. Websites that …

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The mysterious world of keyword density

Make sure you keep up to date with the latest changes to search engine algorithms and if you are hiring a SEO agency to provide you with SEO services, make sure that the business is frequently refining their SEO strategies to reflect the changes in the world of search engine …

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The latest trends in html

That is why features like Apple’s Siri and Microsoft’s Cortana are so extremely popular; they give the user the opportunity to actually ask a question and have it answered (most of the time). Try and write blog content for external websites, which will link back to your website …

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Boost site speed and utilise anchor text

If you focus on building links that send real visitors to your website, you will soon find out that it does not matter if a link is nofollow or not. Building links that way will let to more targeted website traffic, and it will increase your web page rankings on …

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Meaty meta descriptions may affect your metrics tactics

Google reported similar findings in 2016, noting that 28 percent of local searches lead to a purchase. SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words …

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Adjust your appearance in search by utilising walled garden sites

Functionally, growth hacking means exploiting search engine weakness — not human weakness — but philosophically it means identifying advancement and revenue opportunities quickly. A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. Content needs to play a part in …

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How do you feel about SEO now?

This isn’t just an idea or thought, it is a strong conviction that is rooted in the core of who I am and it is central to what I believe. I know SEO works because I’ve proven it. And I want to prove it to you. Google stated …

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Reasons why you cannot fully understand gateway sites

Stop words are the small words in your SEO phrase, such as up, with, is, a, etc. While it’s widely accepted as a best practice to remove these from your SEO phrase, sometimes removing them can actually hurt your SEO. For example, “What is a graco taco?” makes a …

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Create a search marketing strategy based on keywords

Every site, for the purposes of being optimized for Search Engines needs to go through a very timely process to complete the desired outcome. Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. It’s because that …

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Google ranking factors can be affected by stickiness

If you've improved the crawling and indexing of your site using Google Webmasters Tools or other services, you're probably curious about the traffic coming to your site. Web analytics programs like Google Analytics are a valuable source of insight for this. Pick a niche that has a large enough appeal …

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The hidden agenda of search engine spiders

Issues related to reputation are generally one of two things: a site’s brand is not appearing where it should in the SERPs or unsavory results appear at the top of a branded query. Different people grasp information differently, and your business message has to be available in every form …

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Using traffic estimation tools in conjunction with quality

Too many marketers still bring SEO in on the end of a content advertising and marketing project. They end a weblog publish or finalize a new advertising campaign, and at the end of the road, search engine optimisation is introduced in to find associated keywords and plug them into content …

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It’s a win-win strategy with an emphasis on white hat SEO

When determining the value of a keyword topic it’s important to understand what it will take to drive traffic for that keyword. Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links …

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Concentrate on actionable social media

In most cases, SEO specialists don’t use 302 redirects when fixing the on-site qualities of a website. Instead, a 302 redirect is often used when they want to test a new page for client feedback but they don’t want to damage or change the old page’s rankings …

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Keep URLs short

If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. If you don’t know where to submit a guest blog post or what forums would be good to participate on, research where your competitors are going to get links and …

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Adopt a customer centric view of doorway sites

Zorro is the only exception to this; he wore black. Craft some content ideas (focusing on competitive keywords) and get in touch with the editors or the person who's responsible for guest contributions. Ask them if they’re interested in your content ideas. Backlinks are the so called “incoming links …

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Start by creating true 10x content

Link reclamation involves the discovery and replacement of broken links on your website, as well as other websites which point towards your online presence. Beyond search-triggered alerts, there are also social alerts and automated recipe alerts. That’s compared to only 34% of consumers who make the transition from interested …

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Things that make you love and hate html

Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make …

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Let's follow social media best practise

Case studies drive more traffic and improve page rankings. Research-based content is preferable, because it’s backed up by actual proof. If visitors get what they need from your site, they’re more likely to come back or link to your pages. Maybe in the long term, strategies can be …

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Myths and misconceptions about page impressions

Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. Old school of link building has some improvisations. ASO is the cool Canadian cousin of SEO …

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Random musings on page rank

If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. You don’t have to be an astrophysicist to understand that a spike in users …

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Reasons that people rely on inbound links

Add more value to your words. If you can say something in fewer words, do so. Add structured data markup in your website's code to include vital business information for Google to find and showcase. Continuous targeted learning can help you gain skills for snatching traffic from many mediums, not …

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Boost site speed and utilise doorway sites

To determine which results to show for a particular search query, search engines use proprietary algorithms to first find all pages that are organized by keywords relevant to the search query and then rank them based on relevance and popularity. You can republish articles on your blog to prevent it …

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Questions to ask about mobile search

SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines to look for what you have to offer, and in the area you are offering them in. Keywords are a critical component of …

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Never underestimate the influence of rankings

Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. Understanding how crawling, indexing, and ranking works is …

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Google ranking factors can be affected by content

An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. Search engine optimisation (SEO) is a long-term …

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How to learn about SERPs in a few hours

And what’s better, blogging gives you another SEO benefit: fresh content. Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 …

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Difficult things about trust rank

Smartphone users have Cortana, Google Now, and Siri to help them while they are on the go. Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the …

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Do consider multiple-domain hosting packages

The majority of learning can be done online, but some should be done in real life. While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file …

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More traffic is a positive sign to Google too

HubSpot has a great tool called Website Grader that can check if your site is Mobile Responsive and has Viewports configured. Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. We all know that videos are a great way …

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Create a search marketing strategy based on webmaster tools

For example, an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering …

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Work out an engagement strategy that is win-win for everyone

However, many SEO practitioners today consider this practice outdated. Search engines may now penalize or ignore such keyword-stuffed pages, save for extremely obscure or lengthy keyword phrases. Search engines algorithms have also evolved to balance on-page criteria (i.e. keywords) against off-page criteria (i.e. inbound links) to favor more …

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Change the content focus of your web pages

Not only will a great linking setup be useful when proving your authority to Google, Yahoo and Bing, but it can also create a much more complete interaction with your potential customers. The creation of effective link bait boosts traffic and leads to higher rankings. And all these search engines …

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Personalization counts: how does googlebot fit into this?

Short titles are likely lacking in enough information for both users and search engines. To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience …

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Things that make you love and hate onsite SEO

The freelance world might disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having the expertise and experience to deliver, hands-on, every single facet of what makes up contemporary SEO. SEO is important whether you’re a …

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Make sitemaps the main focus of your marketing tactics

Backlinks are an important part of SEO as they can promote your website. Linking to other websites helps to increase your popularity, reputation and most importantly your Google search ranking. While many backlinks can be useful, some prove to be detrimental to your SEO strategy and leave you out of …

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We've reached a tipping point when it comes to inbound links

When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. You’re going to run into things that are going to be unexpected and will get you in trouble with your …

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