Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. If you have two domain versions of your website, i …

This aims is to get more visitor traffic for a website, as well as improve its visibility on a search engine, in an organic and un-paid manner. You just show up when they are looking for businesses like yours. Getting high-quality links from outside websites is key — especially if you …

Rather, it is recommended to use the anchor texts for controlling Link Juice and to make it easier for search engines to assign topics within a website. Temporary redirects indicate a page has only moved temporarily so search engines won’t update their links or pass on link equity to …

When you have the structure for your future copy in front of your eyes, it’s easier to decide what to do next. In our experience, 100-200s of milliseconds load time is a solid benchmark. With the likes of Google Analytics and other tracking software, it can be much easier …

A little keyword research can go a long way in helping you understand what your audience wants. Because they’re so often avoided by using them you can access potential customers you would otherwise never attract. So if you want to build an effective SEO strategy make sure you research …

It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. So what you can do is take all the information that you already have and present it in a manner that is more easily understood …

Make Sure Your NAP (Name, Address and Phone Number) Is Consistent! – This is hugely important, not just for search engines, but for your customer experience as well. Your NAP should be the same across all platforms, from your physical marketing efforts to pay-per-click (PPC), email marketing and SEO. Although SEO …

SEO stands for Search Engine Optimization. Email marketing remains useful because it drives traffic and revenue effectively for a very low cost. You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You …

Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. Even though links from Wikipedia are nofollow, there is speculation that Google’s algorithm still does take these links into account, at …

Remember, before anything else, you need to ensure that your blog is an accurate and informative piece of writing. It doesn’t matter how many searches a keyword has in a month if it doesn’t accurately reflect the content on your page! A handy thing to know when you …

Even though links from Wikipedia are nofollow, there is speculation that Google’s algorithm still does take these links into account, at least to some extent. Google does have a very good reason for penalizing websites with low-quality or “thin” content. What SEO practitioners are missing is the fact that …

By making it easy for the search engine to understand your post, you’re more likely to find that it attributes more value to your writing. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Search behavior is …

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). Rather than using the miniature touch screen, millennials and even users from Generation Z can use Google Now, Siri and Cortana to …

A 301 redirect, or also known as a permanent redirect, should be put in place to permanently redirect a page. The word ‘permanent’ is there to imply that ALL qualities of the redirected page will be passed on to the detour page. Link building is a long-term project that never …

Links have always been a valuable aspect of an SEOs strategy, and many SEO agencies focus on building relevant links to get first page search results on Google. The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to …

Google wants to reward RICH, UNIQUE, RELEVANT, INFORMATIVE and REMARKABLE content in its organic listings – and it has raised the quality bar over the last few years. Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors …

Google has thousands of ranking factors and sub-factors that go into their algorithm and we could talk about them all for hours. Understanding the most important SEO ranking factors will get you on the right track fast and let you understand what your primary focus should be when optimizing for …

Search engines are more likely to give your website a good rating if you are popular amongst users because of the user-friendliness and the ability of your site to create user engagement by giving them relevant and beneficial content and making it easy to understand. If you are using some …