When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for ‘seo consultant’ and you stuff every webpage with these keywords even if they have nothing to do with these …

If users consistently ditch your site, it’s a sign the content doesn’t match up to their expectations. Therefore, you will want to check that everything is intact with it. ASO is the cool Canadian cousin of SEO and the two can work together in terms of linking. Matt …

Google stated that there are three top factors that go into their search ranking algorithm: RankBrain, their artificial intelligence system, content and links. They also then clarified that the top two factors were content and links he no follow link tag has done a lot of good for the online …

You get what you want—top rankings on Google and “free” organic traffic. Adjusting your keyword distribution gives you power to change your campaign over time. When people search for information online, they’re looking for content that will satisfy whatever need they may have. You need a clear strategy …

Having a company blog can really help with your SEO efforts. It’s something you can update regularly with relevant content, which Google will pick up on each time it crawls your site. But when you’re writing your posts, it’s important to make them as SEO-friendly as possible …

This is far better than having one endless page of blog posts as this particularly negative when it comes to user experience and is completely impractical. It is totally devoted to get higher search engine ranking position and user attentions towards your website which automatically results in increment in your …

The best way that you are going to make your website rank in search engine results pages is to create content which your users find engaging. But that doesn’t make that kind of content evergreen, as it is not relevant all year round. Your customers may not realize it …

Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. In reality, the best strategy is simply to ask yourself if the use and placement of a keyword reads naturally. The success of any website goes beyond Search Engine …

The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as fast as possible Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this …

Announced earlier this year, Google’s “mobile-friendly” algorithm update, which began rolling out on the 21st April 2015, has boosted the search rankings of mobile-friendly pages for users searching on mobile devices. You have probably asked yourself, many times, “How do I build backlinks to my website for the best …

When relative path URLs (excluding the “http://www.domain.com” portion) are also used on the site (either in content or navigational links), it makes it all too easy for search engines to quickly crawl hundreds, if not thousands of HTTPS URLs, which are technically duplicates of the HTTP versions …

People continually say that SEO is dead and that trying to rank in Google is futile. Then you get a sales pitch that points you to a social media product or some other type of paid traffic gimmick. It doesn’t take hundreds to see the needle move, especially with …

For example, a hack practice could be paying money for cheap traffic and then claiming it’s organic or from another less dubious traffic source. Could making your content timeless and relevant improve your website’s conversion rates? When most people think of link building tips, they think of building …

Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers Email is a gray-haired business tool and remains the ultimate survivor of the old-school marketing tool chest. Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation …

Besides this, it can also be a great idea to add your local business to Google’s ‘My Business’. The backlink is one of the strongest ranking signals for any site because they indicate its authority. Put aside any fears or concerns you might have, and engage with all of …

When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main intention is sales, or informational keywords if your website aims to provide readers with important information. Search engines provide the modern information scientist with a hugely rich data set …

They then launched Google+, which started as another copy of Facebook. Every page should have a description that isn’t used anywhere else on the site. Whenever your URL changes, think of what you may have going on that’s attached to those URLs. As you create content for your …

With the nature of today’s online world being so vast, a business needs to work longer and harder in order to gain the recognition it deserves. Providing tips for achieving something is also a recipe for evergreen content. Search engines will penalise or even completely hide pages that are …

Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the number of pages on the site with little content is not too high compared to the total number of pages on the …

Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. But, to become truly expert in SEO is to really understand a lot of various aspects …

The terms people use to search for what you offer are known as keywords. Targeted posts with original, useful content are your best way to avoid thin content penalties. Browse through your website and remember to note web pages that have restricted access. You can add the site to these …

Ahrefs and Moz and very precious Screaming Frog SEO Spider. Did you know that there are hundreds of reporters out there looking for expert advice? If you’re good enough, you can be featured on big sites like Wall Street Journal and Forbes with a link pointing back to your …

When a request is made to a server for a page on a website, the server returns an HTTP status code in response to the request. The actions you take to optimize your site will have a direct effect on your SEO ranking. Many questions consumers ask these apps are …

All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely to be found out. Heading tags (not to be confused with the head HTML tag or HTTP headers) are …

You will never get enough traffic on your website. That’s the human nature. We always strive for more. Note any errors you notice with your global navigation at first glance, but for the sake of time you don’t have to review every single link in your global navigation …