The challenge is to discern the difference between signals and just noise. Providing the best content related to that topic makes you deserving of the top spot in the search engines. Once you’ve discovered your evangelists, think about ways to nurture and encourage them. At the simplest (and possibly …

If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO comes into play here? While just like the searchers themselves, search engines …

If you’re not on the first page of rankings, it’s even less likely that you’ll get the traffic that you’re looking for. While you can’t always control who links to you, successful SEO often includes promotion and outreach. This includes reaching out to other sites …

It takes time for Google to recognize your website and assign it the authority it deserves. It takes time for it to see that changes have been made, compare the quality of your website and your content to everyone else in the same space. Be willing to be wrong (if …

Remember that quality always overrides quantity and focus on relationships and people, rather than numbers. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to …

To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. It’s vital to double-check spelling and grammar with a thorough spell-check AND proof-read from …

Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. Google's primary goal is, just like for any other company, to earn money. And Google …

Content includes everything from press releases, blog posts and landing page content, to videos, articles and social media tweets. Although you may now have a fully optimized site, your domain authority is still more than likely not at the range you want it to be at. We said earlier that …

You should make sure that all of your websites (if you have more than one) link to each other, as this search engines can often base page ranking on how many links you have with other sites. This is especially the case if the two websites have similar content and …

These are all very important questions to ask yourself when assessing the homepage and website overall. Google is “learning” what a good result looks like based on the search query. You’ve created a website and published it on the web, but now you’re probably wondering how people — the …

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Although there are numerous Meta tags, only a few of them have major impact …

In order to avoid any penalties it is a best practice to nix pages that have less than 300 words on it. Amazing content—evergreen or not—is highly likely to generate ongoing interest, engagement, links, and traffic, leading to increased sales/conversions and brand awareness. Links within long-form, evergreen …

The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. Whether you run your business online or not you probably already realize how important it is to advertise but if you are running your business online …

Keywords need to flow naturally within this helpful content, otherwise it leads to a terrible user experience. You would have already searched something on Google – when you look at the first couple of results, do you expect them to present what you searched for? Being ranked highly is of great …

We already know that content is king when it comes to online marketing. If you offer quality content, your customer will share it with their family and friends thereby bringing you, even more, customers over time. Your content should be original and compelling to make an impression with your customers …

However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. There is also quite a learning curve when working with different platforms. It’s important to have breadcrumbs on your website. They show …

A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. Or does the web visitor click on another internal webpage?Grammar and spelling errors send a clear message to Google that your site contains content that …

The more you focus on Google and doing the right thing for website visitors, the more you’ll win at SEO. The right threshold for you may differ. The hardest part can be knowing what customers want to read or watch a video about. From an SEO point of view …

Submission via Google Webmaster Tools is the most effective way to manage your crawl and to be crawled quickly. This process is repeated until all scenarios were tested, i.e. Take a few minutes to jot down some word combinations that website visitors might use to find you. Once you …

A good tweet peaks at 18 minutes but an evergreen blog post lasts for years. Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. You can control both the pages …

Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms. Google will rank it – for a time. Today, in order to create an attractive and appealing landing page, you must invest in the page’s design. Look at how your landing pages have …

Any change you make to your site that will impact your search index has to carefully considered. If people like your content, Google automatically likes it. You need to figure out your customer’s path to purchase (the buyer’s journey), before you can show up with the right content …

Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. It is not uncommon for Internet users to only review the first few results when they search for a particular term. As part of any digital marketing strategy, Search Engine Optimization (SEO) is integral to driving customers …

The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long. Category pages …

Tell beginners what they need to know about your business or industry. However, we’ve seen some of our clients rank very quickly without being a “brand” by traditional standards. An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site …

SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms …

Adding endless pages of irrelevant content to your website won’t increase traffic. In fact, you’re actually erecting a STOP sign. The content that you publish needs to be relevant. Help people by providing valuable information. After all, isn’t your business trying to solve people’s problems, not …

To rank well and help users see you and get to know you, you would need to avoid thin content.Thin content is what Google considers to be of little value. SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t …