Create an XML sitemap and submit it to the search engines (Google, Yahoo, Bing) to let them crawl your website that much easier. By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that’s answering a question, listing ideas, educating …

When you are creating text, keep in mind that web users want to get information quickly. So, express yourself in as much detail as necessary, but as succinctly as possible. For example, avoid long, nested phrases and break up your texts with short paragraphs, bullet points, headings, and images. The …

The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for a Website in SERPs (Search Engine Result Pages) to provide a short description about the Website. Every time that Google introduces a new component in its algorithm, one constant factor has been …

In my case, I started as a web developer and migrated to SEO through my love of analytics. It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of …

Check to see if all your global navigation links are working properly and that they are for the most part all HTML links, as these are the type of links that are most effective in passing link juice. it has become one of the best ways for startups and small …

Analytics, website optimization, and the more technical aspects are governed by the cogent side — the head. Canonical Tags are intended to prevent duplication of content, but make sure you have a canonical URL for your filter pages rather than accidentally telling search engines they’re duplicate pages. If you aren …

All websites stand to benefit from SEO. In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about. SEO and SEM tactics are not disappearing any …

For search engines, the opinion of the users is what matters the most and is thus given the highest importance. White hat, grey hat, and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines …

Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content. Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit …

SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run. Did you migrate from HTTP to HTTPS or are planning to do so? If so, it’s best to monitor after so you can gauge the impact on …

Reviews are a ranking factor for Google. Listings with many reviews tend to get better rankings. In addition, it helps if the keywords that you are trying to rank for appear in the reviews. There's also a correlation between high rankings and a mention of the city in the review …

SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google. Google Analytics is a very complex method of evaluating your site and ranking it. These metrics include …

Besides link building, social media and social bookmarking can help improve a website’s search engine standing. The more searches and hits your website will receive, the higher it will eventually be placed in a search engines ‘rankings’, meaning that it will appear at the top of a search page …

Just ask MySpace. If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth …

When working on your website, put the user first. Without them your site is worthless. Don’t bother with ‘shortcuts’. If it sounds too good to be true, it probably is. As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be …

You can’t seem to find your content anywhere. What’s more; it’s totally free! Your content is there to provide real, relevant information and encourage your user to trust you. Your content isn’t relevant to what users are searching for, and doesn’t offer a useful answer …

Nowadays, everyone’s in a hurry, and the online world is no different. Aside from offering users the best insights possible, high-quality content goes hand in hand with your backlink profile--a key element of SEO. The more links that you amass back to your website from other authoritative websites, the …

As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search engines give higher rankings to sites that have a deep library of valuable, high-quality content. They also …

Plagiarism is another thing that gets content penalized. Not to mention that people don’t want to read regurgitated text. Be unique and original. To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don …

Those sites which, simply, had the most keywords would rank on top. How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. Common extensions that appear at the end of URLs are .htm, .html, .shtml, .php, .jsp and .asp …

A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should be smooth and easy to follow. If you're trying to get links from colleges, create content targeted at them …

Search engine optimization is a set of best practices that cater to both Google’s algorithm and the user experience. The ranking factors that play into Google algorithm have various weights and importance, and the algorithm constantly changes. The standard rule of thumb is a minimum of 200-300 words per …

You should instead indicate to mobile browsers using the viewport meta tag that a page should adjust its content to match the width of the device. For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. In a nutshell, it gets …

Two things stand out when it comes to technical SEO; the page speed and mobile friendliness. You would have already searched something on Google – when you look at the first couple of results, do you expect them to present what you searched for? Being ranked highly is of great benefit …