Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. It can take time, but fixing problems at the root level will allow your online reputation to repair much faster. But not all duplicate …

Quality always beats quantity. Better have 1 trusted website referring to you, than 10 spammy ones. As these could harm your site or even lead to Google penalizing you. Now we’ve established what SEO is, as well as what and not what to do – it’s time to build …

And the result of this is that you end up having to learn through experience, and testing, and having worked with many different sites, and frankly it takes years to accumulate that level of experience. Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll …

The larger or higher-resolution an image, the more data is needed to load the image file. Each new image will slow load times further, so ensure your image files are kept as small as possible and the dimensions of your images are only as large as your site requires them …

Linking that does not fulfill the reader's needs should be left and you should only focus on providing the readers with relevant and related data. Google doesn’t determine a “brand” like you and I do – the algorithm looks at quality signals dictating the authority or “brand” power of a …

Every site has at least a few internal links because you have to in order to link your content together. But it’s a benefit to your SEO efforts AND for your visitors to add in a few more internal links. It helps people and the search engines find your …

Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While the way you craft your content and the copy of your website obviously have an affect on your SEO, it’s important not to forget about …

If your content offers relatively little value – and it’s generally easy to tell when it does – there’s a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. Don ’t keyword stuff – write …

Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any …

Too many internal links can result in the user getting frustrated by getting bombarded with links and ultimately not interested in your content. And then, I think the third most difficult part or the thing that makes SEO so difficult, at least for me, is the misunderstanding around what SEO …

Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. Keywords are still a factor in content, but with the Hummingbird update …

Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. Web crawlers don't read a website in the same way a human does, since they …

Sharing information is what the Internet is all about. But do it incorrectly and you could start receiving threatening letters from webmasters and their lawyers. If you know of a particular post that did well, consider rewriting the post with new, fresh ideas.Use Google Analytics and keyword searches to …

Some of the tools I like using are Market Muse, Ahrefs and Semrush. Make Full Use Of Citations – Links are absolutely essential for search engine optimisation. In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying …

Social tools allow people to talk directly with each other. Halfway through 2015, Google announced that mobile searching was more popular than traditional desktop searches on 10 countries, including the mass markets of the US and Japan. If you want to link to somebody but you don’t want it …

Kiting internet trends is one of the most exciting things search marketers do. A clear, direct URL is the best route to take in order to ensure that users know what they’re getting from your website and are prepared to click on it. In many cases, this can also …

A “link” is when another website talks about yours and “links” to you as attribution. Throughout the years, SEO has changed substantially. The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. A more …

Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. ASO is the cool Canadian cousin of SEO and the two can work together in terms of linking. Today, many sites use secondary menus to accommodate for additional …

Then everyone starts thinking “We are great — let’s reverse engineer this data and show just how great we did.” It’s natural to be influenced by feedback, but growth marketers have many, many ideas and a decent portion of them will fail. CSS errors could also impact search rankings …

So, tough to learn. Keyword stuffing results in a significant increase in keyword density and is labeled as spam by search engines, which usually results in the devaluation of the applicable page. There is a general consensus that sites copying other people’s content is a matter of legality and …

A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google’s ranking signals. Seemingly random things become less so within the right context. Clearly defined business objectives pave the way …

It may seem quite fascinating for your website to have a lot of content for a lot of people. However, it is not okay is using and spinning the same information over and over again just to stay in sight. The best discoveries I’ve had have come from my …

Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your site won’t pay off in the long …

Using flash is considered to be a cheaper option than others; however, Google will not rank your website high if you are a user of flash. Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This …