There’s a lot that goes into this and we’re talking the technical aspects of it: getting your hreflangs, your rel canonicals, all of this stuff right down to your title tags you know making sure you don’t push out a robots.txt that blocks your website accidentally …

Industry leaders spend countless hours tracking trends. Utilizing outreach techniques is a great way to get your content out into the world. Using flash is considered to be a cheaper option than others; however, Google will not rank your website high if you are a user of flash. Google is …

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages The key is to aim them at beginners and explain every single step for solving a particular problem. Solving real customer problems is a major key to mastering …

SEO will never be a one-size-fits-all exercise. Simply, when you’re in a rush and using such a small device, speaking is much easier than typing your question out. I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you …

With White Hat tactics, search engines are more likely to uphold your rankings as you continue to grow and add more content, so if you’re a website that is need of a constant flow of visitors - this is the only tactic that you will need. And after coming a …

Once Google understands the intent, it often will offer an excerpt from its Knowledge Base, which is a snippet of information from a highly trusted resource. The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for …

Keyword research can help you discover new content opportunities, while it can also improve your existing content. Did you know that the location of your provider’s servers, at the time of writing, can make a big impact on your search engine rankings in local varieties of Google? This seems …

So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. A new shift in SEO strategy, and a redefinition of its goals, will ultimately result in a stronger campaign that …

Google uses over 200 ranking factors, and some of the most powerful ranking factors involve backlinks. Good SEO practice is telling Google about this wonderful content as soon as possible so your website can be listed in the search results, preferably on the first page. Growth hacking is the practice …

Make sure any SEO consultant you hire has years of real-world SEO experience. Anyone with a site that provides useful content and has the right network can now drive organic traffic. According to Google, website loading speed is a very important SEO factor. Google takes page loading speed into account …

This seems easy enough: The link can either refer to a document within the same domain (internal link), or to a page on a different domain (external link). Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for …

Bouncing is when somebody clicks into your blog and then clicks back out without taking the time to read your content, click any links, or answer your call to action. Every page is going to have some bounces. In fact, if you overuse keywords, you’ll be penalized. You wouldn …

SEO will never die! As long as the web is around, people will need to search to find what they want, and some algorithm will control what gets served up first. The truth is that working on the search optimisation for your website is not a guaranteed source of traffic …

Pick a niche that has a large enough appeal to give you a big market but at the same time, pick a niche that won’t be too competitive for you to make any dent in. Look for subject matters that cater to a specific audience and that people can …

The key to growth is to set yourself up for it by having clean code, optimized pages for usability, and generally decent information for the user to consume. This process is quite complicated with the search extending to many different servers and indexes. Creating content that serves a need is …

Great copywriters know the importance of using “power words” during content creation – they evoke emotion. It is important to have at least one keyword in your title. In addition, you should have your keywords in your meta descriptions, headers (h1 tags) and in the ALT descriptions and titles of images …

There’s dozens of factors that go into links, but generally speaking, if your website attracts a lot of links from high quality sites, you will rank higher. If they struggle to find relevant search results within your site, they may return to Google to find someone whose site is …

You research, to the best of your ability, what is related to the new space and place some bets based on trends and search volume. In the top five, where most users look? Much of mobile optimization relied on paid search in the beginning, but not anymore. A search engine …

As you get more visible online through SEO so your competitors will start to notice and they may well up their game to compete. As we discovered earlier, if your search result is more compelling than those around it, searchers very well may click on it if it’s within …

Google has told the SEO community time and time again that social media signals have no impact on search rankings that that social is not a direct ranking signal. You should use the ‘nofollow’ rule when linking to untrusted sources or in sponsored posts (Google doesn’t like paid links …

My advice would be never to host more than 10 sites with the same hosting provider and not to worry too much about different C Blocks. If you do ever suffer a penalty, you may find that more than one of your sites is affected (“tarred with the same brush …

Consider writing a piece of guest content, not for your own site but for a relevant, external site. As part of the deal, agree that you may include a link to your site With content being king, SEO may as well be queen. They both play an integral role in …

Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content’s structure the best places to put your keywords are headlines, subheadings, bolded sections within a text and anchor texts (copy that describes links). What’s so important about hashtags …

It’s fairly straightforward to find local Meetups, seminars, and conferences covering the SEO topic areas you will want to start following such as site speed optimization, content marketing, or user experience design. Getting placed on the first page of a Google search doesn’t happen overnight. Links are integral …

Google is unable to measure the persuasiveness of your written copy, the manufacturing standards behind your products or even the scale of your accomplishments – it sees black and white text on a page. These tools are extremely useful when looking how to optimise your existing website or blog. The opposite …

When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. Think hard about the overall message of your content, including the …

That’s why you need a professional SEO company to ensure that you don’t fall into copywriting bad habits and start to take the easy route to a weak ROI. Be advised that certain keywords can be more expensive than others. Businesses that stick to the old SEO trick …

It all starts with the quality of your own product or content. Create content that people will want to share and link to. Otherwise, get your wallet out. Classic data aggregation site services are Metafilter and Digg, which are not as popular as more modern services like Scoop.it. Google …

Traditional marketing / advertising is outbound, meaning you have to disrupt people’s attention in order to communicate your message (i.e. A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading …

Overall, the goal of onsite optimization is to increase the relevancy of a web page (link is external) in response to a specific query. Unfortunately, SEOs often get caught up trying to please search engine algorithms and forget the most important optimization principle: do what’s best for the visitor …

Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text. Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for …

Google regularly makes new updates to their ranking algorithm, and the changes made by Panda are still a major determining factor between what ranks on the first page of their results and what does not. A good place to look for keywords is your internal site search. Offering visitors a …

Instead of focusing on keywords that get you more traffic, focus on those that translate into conversions, revenue and profits. There is a similar function in Google Webmaster Tools. SEO is a set of practices and techniques to optimize a website to get it to the top of the search …

In fact, for the best results, it needs to play a major part in your entire company culture. This can create duplicate content between the product pages, themselves, and the corresponding product review pages. Expanding your online operation into a new market? Want to ensure that your website is ready …