Analyse your existing CTR

When Instagram users repeatedly see people they follow talking about a product, they head to Google to research it more. Our search autopilot switches off only once we are ready to click on a result. The entire interaction generally takes less than 10 seconds. We spend less than two seconds …

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The steps needed for putting splogs into action

Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph. There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem …

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Take care when dealing with SEO

Search engine optimization or SEO in short, is a set of rules which can be followed to optimize your website for search engines and thus improve their search engine rankings. For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. For me internal …

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Can keyword density really make a difference?

Links with over optimized anchor text in articles or press releases distributed on other sites. It is going to be absolutely essential for digital marketers to consider these voice-search functions for their campaigns in the future, and those that fail to will really fall behind in terms of search engine …

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Unlocking the mystery of organic links

Increasingly specific and much longer search queries are required in order to find the right information. Searcher intent is defined as the intent with which a user conducts a search, meaning the information that users are searching for. I assume all of us are already creating quality, useful content by …

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Learn from these mistakes before you learn about trust rank

Nobody uses search engines to search Twitter; you use Twitter to search Twitter. You need to utilise all aspects of digital marketing to form a full SEO strategy. This will put your business on the map and really increase those website hits. This knowledge helps us determine the best strategy …

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Learning about comment spam

If you command authority in your specific niche, Google will always see you as an important asset. SEO is a complicated subject with many ins and outs, and it changes on an almost daily basis--but at the same time, it's not black magic. It's also not something you need an …

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A few words on offsite SEO

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. Long Tail Keywords are long …

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Remember that SEO make the web go round

Ensure that your share buttons are obvious put don’t affect the content by being distracting or disruptive to your work. If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are …

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Takeaway tips for indexed pages

Online marketing can have a great impact on the returns generated by your business. This is why it is important to make sure that your online marketing efforts are done in the best possible way. Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use …

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Try to target a hungry crowd by paying attention to forums

SEO teams and paid search team of an establishment can work together optimise keyword strategies, content strategy as well as landing pages. A focused crawler crawls the web looking for topic-relevant websites on a specific subject and disregards websites that are not relevant. So what constitutes low quality and how …

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More focus is put on offsite SEO

There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance of an entry is how appropriately it meets the needs of the given search query, while the authority is how trustworthy or respectable the source is. Authority is determined, in …

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The death of plugins

“Link building” is a term that SEO practitioners use to describe the process of building credibility. The idea is simple: people link to your website when they perceive your brand as a source of authority. First of all, it is assumed that you have a huge theoretical knowledge and then …

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Write a 1000+ words article about local search

You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better. Zorro is the only exception to this; he wore black. If you make poor keyword selections …

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Concentrate on actionable long tail search

Rather than using the miniature touch screen, millennials and even users from Generation Z can use Google Now, Siri and Cortana to search for whatever they want, whenever they want. SEO isn’t about gaming Google. It’s simply about creating content that people want and that satisfies their search …

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Getting your content out there and shared generously

The inputs and outputs are changing; the data layers are being mapped but cannot yet be understood or correlated. ake sure it’s easy for website visitors to find your cornerstone content. Create custom promotional images for sidebars or add topics to menu drop-downs when relevant. Or add a hub …

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The best advice I've listened to about LSI

Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor’s DA when starting your SEO analysis. In my opinion this will allow you to gain at least some initial visibility into your ranking potential. Until Google …

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