Search engine optimisation is always evolving. We know that SEO will continue to evolve through different devices and platforms. If the issues in the reviews are real, then deal with them. Despite countless claims over the years that have proclaimed the death of link building it is still very much …

Content includes everything from press releases, blog posts and landing page content, to videos, articles and social media tweets. If users do not get what they want they will stop using the search engine and the result of that will be that advertisers will stop promoting, so quality score is …

Each blog post also contains a keyword-rich subdomain with the date and title. The main reason why websites go for search engine optimized content is that it increases the traffic on their site and promotes it to a wider audience. Why a company needs to invest their time, resources, and …

To Google, site speed is a critical ranking factor. Google believes that faster loading pages yield better user experience (UX) which is a prerequisite for more satisfied customers. SEO measures can take some time and effort. But what is the point in investing time and effort if you cannot see …

Search Engine Optimization (SEO) is the art and science of making enhancements to your website in order to improve its rankings in search engines. SEO can help a growing startup establish its presence and meet business goals. Select the best related keywords and start a list. Words with low competition …

They compare the performance and context of your content to the strength of your keywords. When deployed properly and timely, 301 redirects can get the job done in transferring your SEO authority from the original source to the new location fairly quickly. However, the more noticeable results that a user …

“SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is …

Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. Only target head keywords if it is part of your brand identity, but even then they are rarely worth creating …

A backlink from a more important page that is high in popularity itself will count more toward a higher ranking for your website. When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. There are different areas of basic SEO you need to …

This depends on the one hand, on the naturally limited performance of the crawler in question and on the other hand, the rapid growth of the Internet. Zorro is the only exception to this; he wore black. Ensure that your site loads quickly, not just where you're located, but from …

They don’t need search engines to find each other. Satisfy your users’ intent. Give them the information they seek! Perhaps they are searching for formal wear. So, you are trying to rank for those things, tuxedos and formal dresses or wedding outfits, which are tough to rank for. It …

There is nothing as sad as people who spend days and weeks writing about something and then… nothing. All that passion and knowledge for nothing. Good, and yet unnoticed articles are something that happens every day and to everybody. Aside from dashboards, it’s good to go into any analytics …

Monitoring a wide variety of data sets helps an SEO to spot trends and potential algorithm changes. The search engine crawler analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using your browser to view the …

When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the topics that are covered. They also browse the HTML code for metadata such as particular tags or markups, so that they can determine the relevance …

Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must have a different message to cater to the different consumer intent. Google/Bing Webmaster Tools allows you …

Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines. To that point, pages with short content that does not help website visitors at all end up falling short in search engines. This means that, the more presence …

Take the time to ‘turn the light on’ to your audience, to see who they are, what they want and what it’ll take to make them interested in your services. Start by getting into the mindset of a casual browser. A link should only be considered quality if it …

Building trust means advocating for the site visitor to get what they’re promised. The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. Google is interested in what the user does after they are on your …

The “About Us” section is often the most overlooked aspect of a company’s website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user …

Search engines will penalise or even completely hide pages that are too similar as showing duplicate search results is unhelpful to users. The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions …

Do a search on both your local Google and Google.com. Cross-reference this with data from Alexa. Variables that consistently show an improved market response will then be incorporated unto ‘A’, thus enabling a marketing team to formulate the best marketing strategy possible. When you have submitted your website to …

A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and a blog post can tick all these boxes. Companies should consider how other reputable sources cover the chosen topic and …

How do you work out the price of SEO packages? Create links on Q&A platforms. We all have questions, and we are all looking for answers. The best places to look for people that have questions are Quora and Yahoo Answers. Just as you would do with blog comments …

RankBrain analyzes keywords against searches to let Google know what type of end results a web user is looking for. Google can then use that data to rank the relevancy of webpages concerning those keywords. Be careful in monitoring your comments and delete those which you think are linked to …

Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same way it can plain text, so your metadata should describe the video so that it can be read by search engine crawlers. While Panda’s been around …

Google Webmaster Tools is the all-in-one interface for managing your crawl, monitoring your search rankings, and checking your backlinks. Google continues to enhance this now invaluable toolset. The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all …

Depending on what visitors are searching, you will get the ranking sticking to the same position in some days and fluctuating with a wider range on other days. If you website is new, however, or you have a low domain authority, just posting a blog to your site is going …

The more complex the search term is, the more willing users are to explore search listings beyond the first few positions. If visitors get what they need from your site, they’re more likely to come back or link to your pages. A search engine results page (abbreviated to SERP …

As you’ve probably identified at this point, SEO is incredibly detailed. But, it doesn’t need to be complicated. As search engines like Google continually improve and try to show the best results they can to users, their focus is to provide quality and relevant results. Let’s dive …

The search engines try to help searchers narrow in on what they’re looking for and to provide refinement suggestions in a number of ways. Since you’re aiming for content that would stand the test of time, avoid writing articles that hint at a particular timeframe. The average top-ten …

If it would be helpful to your audience, share it. If you’re approaching your content marketing from a creative perspective, your content will never be the same as another. If you go to Google and put in the same search and put “Facebook” after it, it may show up …

Use that information to write exceptional content and do not be afraid to let the world know about what you have to offer. Links at the top of a page carry more weight than those further down. Long term, having good SEO will continue to bring people back to your …

Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. You have complete control over anchor text on your own website, and you should use it to your advantage …

Backlinks are commonly referred to as one of the top factors Google uses in deciding what sites to show in a search result. Write good content that people not only want to read, but that they will comment on and share via social media. Share your content on your company …

A new shift in SEO strategy, and a redefinition of its goals, will ultimately result in a stronger campaign that can withstand the changes in search algorithms. Use Fetch as Google to test whether Google can crawl and index important pages within your site. Do you wonder why nofollow really …

We all know that when it comes to link building, we aim for the authority links in the first place. But they’re also the hardest to land. If your content offers relatively little value – and it’s generally easy to tell when it does – there’s a possibility that …

As a business owner you need to have a plan in place to promote your business and obtain new clients. Although the resource investment for monitoring each individual query and providing content for it isn’t reasonable, monitoring and building content for categories of queries is a manageable and worthwhile …

All this means for you is you have to be extra cognizant of the quality of your pages, making sure they satisfy searcher intent to the fullest. Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page If you’re a small …

Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but …

According to similar web mobile now drives 56% of all traffic. So mobile search is leading with overall searches and in future, it will grow further more. So AMP pages play a vital role in Google Mobile-First index. It helps to improve usability and convince users to stay longer. AMP …

When you link to reputable 3rd parties in your website, you are indirectly benefitting your SEO in many ways. Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating …