Google penalizes web sites that have “thin” content, low-quality pages that are merely designed to build traffic by having keywords, duplicate content, lots of images or links, and other space-filling methods. For instance, unless you write something in an image's "alt" attribute in the HTML of your site describing what …

Tutorials and top-ten list articles are a couple of good examples of the types of posts that have great potential for getting backlinks from other websites as references. When you delete one or more posts or pages from your site, there’s often collateral damage. Many marketers talk about the …

We also recommend checking Google Tag Manager to take inventory of active scripts on your site. Although Google Plus might be one of the less popular social networks out there, it’s still part of the Google Suite of applications and does play a part in boosting your site’s …

Instead of a computer being told what to think, AI is coming up with its own thinking. Artificial intelligence allows us to use audience demographics and search histories---their past and their preferences – to bring similar people to a business. A keyword is a search term a user types into search …

Anyone, who wants to effectively market on the digital platform, essentially has to take the help of SEO practices. The challenge is to discern the difference between signals and just noise. People won't link to your content unless they see it. At the same time, you need the right people …

There are conspiracy theorists for almost everything, I guess. If search users commonly misspell a keyword, you should identify and use it. All you need to do as a content marketer is to put conscious effort towards the pages on your website and build them out with a potential visitor …

Ha!) I spend the majority of my time learning about Google’s search engine algorithm and duplicating my strategy to Bing and Yahoo for two very simple reasons: Like news articles, content that includes statistical reports will also go out of date. The image below identifies the advertisement sections where …

Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content ("on-page factors"), external profiles ("off-page factors"), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system …

We all know poorly written and thin content when we see it. Once you know what you’re going to say, it is always useful to plan out the structure of your post. Each webpage needs to have a unique title and you should try to include your primary phrase …

Onsite SEO refers to a set of web page optimization best practices that can be applied on your website to improve its ranking in search engine results. Getting featured in this part of SERP will help attract clicks and, ultimately, more visitors to your page. These larger websites are typically …

The more relevant your website is to the search keywords, the better positioning you will get and possibly cheaper pay per click pricing. Keywords or key phrases are simply the search terms someone types into a search engine, such as Google or Bing, when they are looking for certain information …

Links need to actually be of interest to the reader. They must be relevant to the reader’s concerns and answer a question, provide advice, show images or do something else that is beneficial to the reader. This might sound tough, but it’s really not. Duplicating portions of content …

When you regularly audit the performance of your website, it’s possible to keep track of noticeable changes on your pages. SEO and content marketing go hand in hand. So in the post Penguin era, 5 or 6 links from relevant low PR but high DA sites are much better …

. If your site is using the same tags for all the pages, you are not helping search engines figure out the subject or relevance of your individual pages. Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have …

Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this. For some time now, brands have been incentivising bloggers to add unmarked paid for follow links – which is against …

A good rule of thumb to keep on top of your SEO strategy is to research the tactics used by your competitors. Not all SEO efforts are obvious to the outside eye. Internal linking is one of the few methods we can use to tell Google (and visitors) that a …

Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. You’ve heard that blogging is good for SEO and maybe you even publish new posts regularly and share …

So when it comes to SEO, you really can’t “set it and forget it.” You need to be monitoring and tracking how well everything is working so you’re always one step ahead of the competition. Internal links are links from one page of your own website to other …

Google expects pages to load faster so that clients can get the value for their time and resources. If your pages load slowly, the bounce rate will be very high and conversion low. Although pay-per-click marketing can provide great results, there is still a general distrust of advertising when compared …

h1 tags are the second title tags of your content and send strong signals to Google. If appropriate, try to include your focus keyword in your h1 tags. Doing things to competitors like using advanced knowledge of current search engine penalties from algorithm changes to sink them is an aggressive …

But that doesn’t make that kind of content evergreen, as it is not relevant all year round. Want to drive more quality traffic? Optimize your content for Google answer boxes! However, much like onions (and ogres), SEO has many layers. Why a company needs to invest their time, resources …

Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. Check forums, online communities and Q&A sites to find the questions people in your niche …

Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. Every SEO strategy focusing on making the best website possible, will make …

Keep track of how many times your past keywords have yielded expected results. Use the right tools to track where you rank for the keywords you target. Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. SEO is not hard. It …

Reach out to influencers once your blog post is published. Some will share your post on their networks. That’s the way to attract attention and get more traffic. There are three tech companies in the world that most of us will have heard of: Microsoft, Apple and Google. However …

Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high A little keyword research can go a long …

The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. The field of search engine optimization was once focused on one major goal: harvesting intent from search. The more relevant your website is to …

Yes, in a vacuum having 10 pages versus having 2 pages is a good thing. There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site …

In itself it cannot be harmful for your SEO but what would Google prefer? The bounce rate is an important metric to measure the relevancy of content to users. The goal shouldn’t be to generate links, it should be to generate buzz or discussion; to share knowledge or data …

Search Engines believe that if other websites are linking to your web pages, you must have something good to link to and a Search Engine will rate your page that is being linked to more positively. To be a leading part of this new marketing technique, it is necessary to …

CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you …