Market Segmentation

Head terms are searched more frequently, have less words (3 or less in most cases) and are often much more generic and competitive as a result. Long-tail terms are longer phrases (commonly over 3 words) and more specific. While long-tail keywords are usually less popular, we can usually tell exactly …

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The benefits of link building to your search marketing strategy

In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search …

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Go long-tail and forget 301 redirects

Once you've decided to try and remove a link, contact whoever owns the site and ask for that link to be removed. Keyword research is a critical component for search engine optimization because when used correctly it provides a road map for both the design and execution of building websites …

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Here's what industry insiders think about citations

Somewhere, amongst the responsive web design and the pay-per-click marketing campaigns, advertising has lost its effectiveness. Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe …

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Increase Organic Traffic by the manipulation of text links

The most important targeting decision is to figure out who the target actually is. Other search engines are likely to follow suit eventually anyway, so it’s advised that companies make their sites mobile-friendly sooner rather than later. Your content will only help the site to rank higher if it …

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Define your goals with regards to mobile search

To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things …

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Audit your profile, looking for issues with regards to local search

When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users’ mistakes before the search even begins, so traffic will not increase using this method. Instead, your site will appear unprofessional and …

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When your use of mobile search becomes obsessive

As we all know, Google change their algorithm 500+ times a year, and these are the small tweaks to make user experience and results better, and these are largely unconfirmed. Then come the larger, more drastic algorithmic changes that sometimes cause a stir in the SEO industry, mainly due client …

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Lessons I've learned from hits

On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the measures and modifications that are made on your own website. There are several elements on your website which you can influence and which enable search engines to index your content and understand …

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Small but important things to observe about 301 redirects

Our search autopilot switches off only once we are ready to click on a result. The entire interaction generally takes less than 10 seconds. We spend less than two seconds evaluating each result before the click. However, the phrases ‘organic coffee beans’ and ‘best coffee shops’ offer plenty of information …

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Advantages of keywords and how you can take advantage of this

Most times, search engines have no way of finding these URLs. The optimization process takes place in several phases and requires expert knowledge of marketers and web developers who work together on SEO analysis and improvement. Great content, however, is the backbone to your online marketing strategy. And the whole …

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Establish your position regarding webmaster tools

Brainstorming keywords is the easy part of an SEO strategy, especially if you’ve been working in your industry for a while. One good way to identify keywords is to think of the phrases or the questions that potential customers ask when they’re considering purchasing your product. Some long-tail …

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Lets look at our approach to keyword stuffing

It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even longer to see noticeable results. If you conduct business online, you need to use website analytics to track …

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Opting for Effective Search Engine Optimization

A layout that sufficiently takes into account the “above the fold” section is not only user friendly, but can also be assessed positively by Google. Your personal opinion can be interesting and valuable, especially if you have been in a specific field for a long time. But, if you want …

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Its all about page impressions

On the other hand, if you are curating high quality content from other websites, Google can make that out too and rank your individual links accordingly. Although most keyword tools list numbers, you shouldn’t think of them as exact counts. Rather, you should think of them as a way …

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Search engine health checks should look at SERPs

SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve a higher rank in search results. Typically, the higher a site is in search results, the more visitors it receives. You need to understand where you are now in order …

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Enable broswer caching

Google Analytics is an amazing tool. One of the main ways to increase SEO traffic is to experiment with the meta title and meta description you have on your page. Flexing this can increase your clickthrough rate from the search engine results page, and can affect what keywords you rank …

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My thoughts on offsite SEO

In the world of content marketing, the term “evergreen” is an incredibly popular buzzword — but do you know why? While SEOs aren’t generally user experience experts, we do have a set of SEO techniques and tools that let us build a fantastic, user-targeted website. Specifically, we structure web content …

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Boost site speed and utilise canonical URLs

These days, the search engines are sophisticated enough to know whether or not the content is valuable to users. Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product …

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The hidden agenda of web portals

If you can’t meet a visitor’s need on that page, direct them to a page (or even another site) that can. The user will greatly appreciate it and your webpage’s authority will be boosted. Search engines treat customer reviews as new website content and engagement, which are …

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Combine responsive design and blogs for Supercharged SEO

On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it begins with having a stronger understanding of the subtle changes Google has gone through in recent times. Monitoring a wide …

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Beginner's guide to domain authority

It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put …

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The back story of ROI

your business’s industry is also maturing. When using internal links, it’s important to link to the page with descriptive keywords. That helps your rankings and your visitors as everyone will have an easier time figuring out what the article you link to is about. Overall, the goal of …

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Reasons why you cannot fully understand duplication

The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. There are two audiences that search must consider: carbon-based life forms and the artificially intelligent computational silicon ones. One of the best ways to start earning …

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Come up with more niche or specific headlines

There is an old adage used by webmasters which sum up most successful websites, “content is king”. It’s important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and …

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Here's what industry insiders think about landing pages

The reason why most people fail to get contextual backlinks from guest posts is because they do it the wrong way. Google cares the most about editorial links, or links included in article body copy, and they place particular emphasis on in-content links over links in sidebars, footers, or other …

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