What's the story about 301 redirects

Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same way it can plain text, so your metadata should describe the video so that it can be read by search engine crawlers. While Panda’s been around …

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Its all about page impressions

On the other hand, if you are curating high quality content from other websites, Google can make that out too and rank your individual links accordingly. Although most keyword tools list numbers, you shouldn’t think of them as exact counts. Rather, you should think of them as a way …

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To get fast rankings, you need walled garden sites

Google has told the SEO community time and time again that social media signals have no impact on search rankings that that social is not a direct ranking signal. You should use the ‘nofollow’ rule when linking to untrusted sources or in sponsored posts (Google doesn’t like paid links …

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Bucket brigades based on reporting

Google Webmaster Tools is the all-in-one interface for managing your crawl, monitoring your search rankings, and checking your backlinks. Google continues to enhance this now invaluable toolset. The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all …

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Make comment spam a priority

You can’t seem to find your content anywhere. What’s more; it’s totally free! Your content is there to provide real, relevant information and encourage your user to trust you. Your content isn’t relevant to what users are searching for, and doesn’t offer a useful answer …

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Search engine health checks should look at SERPs

SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve a higher rank in search results. Typically, the higher a site is in search results, the more visitors it receives. You need to understand where you are now in order …

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Tactics around widgets

Depending on what visitors are searching, you will get the ranking sticking to the same position in some days and fluctuating with a wider range on other days. If you website is new, however, or you have a low domain authority, just posting a blog to your site is going …

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Takeaway tips for indexed pages

Online marketing can have a great impact on the returns generated by your business. This is why it is important to make sure that your online marketing efforts are done in the best possible way. Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use …

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The first choice should be backlinks

My advice would be never to host more than 10 sites with the same hosting provider and not to worry too much about different C Blocks. If you do ever suffer a penalty, you may find that more than one of your sites is affected (“tarred with the same brush …

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Concentrate on actionable keywords

Nowadays, everyone’s in a hurry, and the online world is no different. Aside from offering users the best insights possible, high-quality content goes hand in hand with your backlink profile--a key element of SEO. The more links that you amass back to your website from other authoritative websites, the …

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Clarification about Google algorithms

With the nature of today’s online world being so vast, a business needs to work longer and harder in order to gain the recognition it deserves. Providing tips for achieving something is also a recipe for evergreen content. Search engines will penalise or even completely hide pages that are …

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Let's follow social media best practise

Case studies drive more traffic and improve page rankings. Research-based content is preferable, because it’s backed up by actual proof. If visitors get what they need from your site, they’re more likely to come back or link to your pages. Maybe in the long term, strategies can be …

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Myths and misconceptions about page impressions

Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. Old school of link building has some improvisations. ASO is the cool Canadian cousin of SEO …

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Remember that ROI make the web go round

Consider writing a piece of guest content, not for your own site but for a relevant, external site. As part of the deal, agree that you may include a link to your site With content being king, SEO may as well be queen. They both play an integral role in …

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Enable broswer caching

Google Analytics is an amazing tool. One of the main ways to increase SEO traffic is to experiment with the meta title and meta description you have on your page. Flexing this can increase your clickthrough rate from the search engine results page, and can affect what keywords you rank …

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The steps needed for putting web crawlers into action

Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. Web crawlers don't read a website in the same way a human does, since they …

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Don’t forget RSS feeds

Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content’s structure the best places to put your keywords are headlines, subheadings, bolded sections within a text and anchor texts (copy that describes links). What’s so important about hashtags …

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I urge you to think about forums

As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search engines give higher rankings to sites that have a deep library of valuable, high-quality content. They also …

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Random musings on page rank

If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. You don’t have to be an astrophysicist to understand that a spike in users …

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Reasons that marketers love bounce rates

Customers are looking for answers to their questions – it’s that simple. Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. If you are trying to increase the visibility of your site all on your own, you are going to need …

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Improve engagement by utilising reporting

Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the number of pages on the site with little content is not too high compared to the total number of pages on the …

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Try to target a hungry crowd by paying attention to forums

SEO teams and paid search team of an establishment can work together optimise keyword strategies, content strategy as well as landing pages. A focused crawler crawls the web looking for topic-relevant websites on a specific subject and disregards websites that are not relevant. So what constitutes low quality and how …

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The truth about user generated content

We already know that content is king when it comes to online marketing. If you offer quality content, your customer will share it with their family and friends thereby bringing you, even more, customers over time. Your content should be original and compelling to make an impression with your customers …

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Consider html at the inception

Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. You’ve heard that blogging is good for SEO and maybe you even publish new posts regularly and share …

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Let's follow citations best practise

The more complex the search term is, the more willing users are to explore search listings beyond the first few positions. If visitors get what they need from your site, they’re more likely to come back or link to your pages. A search engine results page (abbreviated to SERP …

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Reasons that people rely on inbound links

Add more value to your words. If you can say something in fewer words, do so. Add structured data markup in your website's code to include vital business information for Google to find and showcase. Continuous targeted learning can help you gain skills for snatching traffic from many mediums, not …

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All you wanted to know about bounce rates but were afraid to ask

Plagiarism is another thing that gets content penalized. Not to mention that people don’t want to read regurgitated text. Be unique and original. To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don …

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Learn from these mistakes before you learn about backlinks

However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. There is also quite a learning curve when working with different platforms. It’s important to have breadcrumbs on your website. They show …

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More focus is put on offsite SEO

There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance of an entry is how appropriately it meets the needs of the given search query, while the authority is how trustworthy or respectable the source is. Authority is determined, in …

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Learn from these mistakes before you learn about indexed pages

Some of the tools I like using are Market Muse, Ahrefs and Semrush. Make Full Use Of Citations – Links are absolutely essential for search engine optimisation. In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying …

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Questions to ask about doorway sites

So when it comes to SEO, you really can’t “set it and forget it.” You need to be monitoring and tracking how well everything is working so you’re always one step ahead of the competition. Internal links are links from one page of your own website to other …

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Design + RSS feeds = Greatness

Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. The image below identifies the advertisement sections where you can bid for certain keywords and be placed above the organic …

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Go long-tail and forget offsite SEO

It’s fairly straightforward to find local Meetups, seminars, and conferences covering the SEO topic areas you will want to start following such as site speed optimization, content marketing, or user experience design. Getting placed on the first page of a Google search doesn’t happen overnight. Links are integral …

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How you will benefit from link research

As you’ve probably identified at this point, SEO is incredibly detailed. But, it doesn’t need to be complicated. As search engines like Google continually improve and try to show the best results they can to users, their focus is to provide quality and relevant results. Let’s dive …

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I urge you to think about googlebot crawlers

A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. Or does the web visitor click on another internal webpage?Grammar and spelling errors send a clear message to Google that your site contains content that …

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My thoughts on offsite SEO

In the world of content marketing, the term “evergreen” is an incredibly popular buzzword — but do you know why? While SEOs aren’t generally user experience experts, we do have a set of SEO techniques and tools that let us build a fantastic, user-targeted website. Specifically, we structure web content …

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Make CTR the main focus of your marketing tactics

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). Rather than using the miniature touch screen, millennials and even users from Generation Z can use Google Now, Siri and Cortana to …

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Boost site speed and utilise canonical URLs

These days, the search engines are sophisticated enough to know whether or not the content is valuable to users. Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product …

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How to diagnose site submissions related issues

Google is unable to measure the persuasiveness of your written copy, the manufacturing standards behind your products or even the scale of your accomplishments – it sees black and white text on a page. These tools are extremely useful when looking how to optimise your existing website or blog. The opposite …

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More importance is given to scraping

The terms people use to search for what you offer are known as keywords. Targeted posts with original, useful content are your best way to avoid thin content penalties. Browse through your website and remember to note web pages that have restricted access. You can add the site to these …

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Become Obsessed With Powerful Metrics

Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. Most searches are short because of what economist and psychologist Herbert Simon called bounded rationality. We exert the smallest effort (short queries) to get an adequate result. We exert more effort (query refinement) only …

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