Google Webmaster Tools is the all-in-one interface for managing your crawl, monitoring your search rankings, and checking your backlinks. Google continues to enhance this now invaluable toolset. The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all …
more ...SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve a higher rank in search results. Typically, the higher a site is in search results, the more visitors it receives. You need to understand where you are now in order …
more ...Online marketing can have a great impact on the returns generated by your business. This is why it is important to make sure that your online marketing efforts are done in the best possible way. Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use …
more ...My advice would be never to host more than 10 sites with the same hosting provider and not to worry too much about different C Blocks. If you do ever suffer a penalty, you may find that more than one of your sites is affected (“tarred with the same brush …
more ...Nowadays, everyone’s in a hurry, and the online world is no different. Aside from offering users the best insights possible, high-quality content goes hand in hand with your backlink profile--a key element of SEO. The more links that you amass back to your website from other authoritative websites, the …
more ...With the nature of today’s online world being so vast, a business needs to work longer and harder in order to gain the recognition it deserves. Providing tips for achieving something is also a recipe for evergreen content. Search engines will penalise or even completely hide pages that are …
more ...Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. Old school of link building has some improvisations. ASO is the cool Canadian cousin of SEO …
more ...Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. Web crawlers don't read a website in the same way a human does, since they …
more ...Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content’s structure the best places to put your keywords are headlines, subheadings, bolded sections within a text and anchor texts (copy that describes links). What’s so important about hashtags …
more ...As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search engines give higher rankings to sites that have a deep library of valuable, high-quality content. They also …
more ...Customers are looking for answers to their questions – it’s that simple. Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. If you are trying to increase the visibility of your site all on your own, you are going to need …
more ...Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the number of pages on the site with little content is not too high compared to the total number of pages on the …
more ...SEO teams and paid search team of an establishment can work together optimise keyword strategies, content strategy as well as landing pages. A focused crawler crawls the web looking for topic-relevant websites on a specific subject and disregards websites that are not relevant. So what constitutes low quality and how …
more ...We already know that content is king when it comes to online marketing. If you offer quality content, your customer will share it with their family and friends thereby bringing you, even more, customers over time. Your content should be original and compelling to make an impression with your customers …
more ...Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. You’ve heard that blogging is good for SEO and maybe you even publish new posts regularly and share …
more ...Add more value to your words. If you can say something in fewer words, do so. Add structured data markup in your website's code to include vital business information for Google to find and showcase. Continuous targeted learning can help you gain skills for snatching traffic from many mediums, not …
more ...Plagiarism is another thing that gets content penalized. Not to mention that people don’t want to read regurgitated text. Be unique and original. To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don …
more ...However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. There is also quite a learning curve when working with different platforms. It’s important to have breadcrumbs on your website. They show …
more ...There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance of an entry is how appropriately it meets the needs of the given search query, while the authority is how trustworthy or respectable the source is. Authority is determined, in …
more ...Sharing information is what the Internet is all about. But do it incorrectly and you could start receiving threatening letters from webmasters and their lawyers. If you know of a particular post that did well, consider rewriting the post with new, fresh ideas.Use Google Analytics and keyword searches to …
more ...Some of the tools I like using are Market Muse, Ahrefs and Semrush. Make Full Use Of Citations – Links are absolutely essential for search engine optimisation. In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying …
more ...Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. The image below identifies the advertisement sections where you can bid for certain keywords and be placed above the organic …
more ...It’s fairly straightforward to find local Meetups, seminars, and conferences covering the SEO topic areas you will want to start following such as site speed optimization, content marketing, or user experience design. Getting placed on the first page of a Google search doesn’t happen overnight. Links are integral …
more ...As you’ve probably identified at this point, SEO is incredibly detailed. But, it doesn’t need to be complicated. As search engines like Google continually improve and try to show the best results they can to users, their focus is to provide quality and relevant results. Let’s dive …
more ...A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. Or does the web visitor click on another internal webpage?Grammar and spelling errors send a clear message to Google that your site contains content that …
more ...In the world of content marketing, the term “evergreen” is an incredibly popular buzzword — but do you know why? While SEOs aren’t generally user experience experts, we do have a set of SEO techniques and tools that let us build a fantastic, user-targeted website. Specifically, we structure web content …
more ...Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). Rather than using the miniature touch screen, millennials and even users from Generation Z can use Google Now, Siri and Cortana to …
more ...Google is unable to measure the persuasiveness of your written copy, the manufacturing standards behind your products or even the scale of your accomplishments – it sees black and white text on a page. These tools are extremely useful when looking how to optimise your existing website or blog. The opposite …
more ...Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. Most searches are short because of what economist and psychologist Herbert Simon called bounded rationality. We exert the smallest effort (short queries) to get an adequate result. We exert more effort (query refinement) only …
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