Search engines rank web pages based on their relevance to a given keyword query. In the early days of search engine technology, relevance was heavily influenced by the number of instances that the given keyword appeared on a web page. Thus, many content creators bombard a page’s body with …

If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO comes into play here? While just like the searchers themselves, search engines …

If you’re not on the first page of rankings, it’s even less likely that you’ll get the traffic that you’re looking for. While you can’t always control who links to you, successful SEO often includes promotion and outreach. This includes reaching out to other sites …

When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for ‘seo consultant’ and you stuff every webpage with these keywords even if they have nothing to do with these …

In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. Writers and content creators are so focused on creating content optimised for …

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages The key is to aim them at beginners and explain every single step for solving a particular problem. Solving real customer problems is a major key to mastering …

Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph. There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem …

Each blog post also contains a keyword-rich subdomain with the date and title. The main reason why websites go for search engine optimized content is that it increases the traffic on their site and promotes it to a wider audience. Why a company needs to invest their time, resources, and …

And the result of this is that you end up having to learn through experience, and testing, and having worked with many different sites, and frankly it takes years to accumulate that level of experience. Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll …

To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. It’s vital to double-check spelling and grammar with a thorough spell-check AND proof-read from …

Search Engine Optimization (SEO) is the art and science of making enhancements to your website in order to improve its rankings in search engines. SEO can help a growing startup establish its presence and meet business goals. Select the best related keywords and start a list. Words with low competition …

SEO will never be a one-size-fits-all exercise. Simply, when you’re in a rush and using such a small device, speaking is much easier than typing your question out. I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you …

In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method will do nothing to boosting your website’s ranking. Websites that …

Content includes everything from press releases, blog posts and landing page content, to videos, articles and social media tweets. Although you may now have a fully optimized site, your domain authority is still more than likely not at the range you want it to be at. We said earlier that …

Google stated that there are three top factors that go into their search ranking algorithm: RankBrain, their artificial intelligence system, content and links. They also then clarified that the top two factors were content and links he no follow link tag has done a lot of good for the online …

Maybe the URL is broken in the email itself, but a simple server redirect could fix it. They take all the uniqueness and personality out of your website. Once upon a time, marketers focused on strategizing which keywords to place across their web presence in order to increase their rankings …

These are all very important questions to ask yourself when assessing the homepage and website overall. Google is “learning” what a good result looks like based on the search query. You’ve created a website and published it on the web, but now you’re probably wondering how people — the …

Keyword research can help you discover new content opportunities, while it can also improve your existing content. Did you know that the location of your provider’s servers, at the time of writing, can make a big impact on your search engine rankings in local varieties of Google? This seems …

That is why features like Apple’s Siri and Microsoft’s Cortana are so extremely popular; they give the user the opportunity to actually ask a question and have it answered (most of the time). Try and write blog content for external websites, which will link back to your website …

The larger or higher-resolution an image, the more data is needed to load the image file. Each new image will slow load times further, so ensure your image files are kept as small as possible and the dimensions of your images are only as large as your site requires them …

Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. Only target head keywords if it is part of your brand identity, but even then they are rarely worth creating …

Google will rank it – for a time. Sentiment is an increasingly interesting factor for search (and social media). A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you …

Too many times websites lose the interest of readers because of the time that is taken by them to load. A website’s inability to capture the attention of the users and engaging them is not welcome by the search engines. Find a niche directory you have never heard of …

This is far better than having one endless page of blog posts as this particularly negative when it comes to user experience and is completely impractical. It is totally devoted to get higher search engine ranking position and user attentions towards your website which automatically results in increment in your …

Analytics, website optimization, and the more technical aspects are governed by the cogent side — the head. Canonical Tags are intended to prevent duplication of content, but make sure you have a canonical URL for your filter pages rather than accidentally telling search engines they’re duplicate pages. If you aren …

There is nothing as sad as people who spend days and weeks writing about something and then… nothing. All that passion and knowledge for nothing. Good, and yet unnoticed articles are something that happens every day and to everybody. Aside from dashboards, it’s good to go into any analytics …

Search engines crawl each website to make sure the content in your descriptions matches the content on the page. Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely …

For search engines, the opinion of the users is what matters the most and is thus given the highest importance. White hat, grey hat, and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines …

When you have the structure for your future copy in front of your eyes, it’s easier to decide what to do next. In our experience, 100-200s of milliseconds load time is a solid benchmark. With the likes of Google Analytics and other tracking software, it can be much easier …

A little keyword research can go a long way in helping you understand what your audience wants. Because they’re so often avoided by using them you can access potential customers you would otherwise never attract. So if you want to build an effective SEO strategy make sure you research …

Google reported similar findings in 2016, noting that 28 percent of local searches lead to a purchase. SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words …

To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things …

We all know poorly written and thin content when we see it. Once you know what you’re going to say, it is always useful to plan out the structure of your post. Each webpage needs to have a unique title and you should try to include your primary phrase …

Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content. Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit …

Functionally, growth hacking means exploiting search engine weakness — not human weakness — but philosophically it means identifying advancement and revenue opportunities quickly. A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. Content needs to play a part in …

This isn’t just an idea or thought, it is a strong conviction that is rooted in the core of who I am and it is central to what I believe. I know SEO works because I’ve proven it. And I want to prove it to you. Google stated …

When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users’ mistakes before the search even begins, so traffic will not increase using this method. Instead, your site will appear unprofessional and …

Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any …

For example, a hack practice could be paying money for cheap traffic and then claiming it’s organic or from another less dubious traffic source. Could making your content timeless and relevant improve your website’s conversion rates? When most people think of link building tips, they think of building …

Building trust means advocating for the site visitor to get what they’re promised. The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. Google is interested in what the user does after they are on your …

Too many internal links can result in the user getting frustrated by getting bombarded with links and ultimately not interested in your content. And then, I think the third most difficult part or the thing that makes SEO so difficult, at least for me, is the misunderstanding around what SEO …

Great copywriters know the importance of using “power words” during content creation – they evoke emotion. It is important to have at least one keyword in your title. In addition, you should have your keywords in your meta descriptions, headers (h1 tags) and in the ALT descriptions and titles of images …

The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. Whether you run your business online or not you probably already realize how important it is to advertise but if you are running your business online …

Zorro is the only exception to this; he wore black. Craft some content ideas (focusing on competitive keywords) and get in touch with the editors or the person who's responsible for guest contributions. Ask them if they’re interested in your content ideas. Backlinks are the so called “incoming links …

When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main intention is sales, or informational keywords if your website aims to provide readers with important information. Search engines provide the modern information scientist with a hugely rich data set …

They then launched Google+, which started as another copy of Facebook. Every page should have a description that isn’t used anywhere else on the site. Whenever your URL changes, think of what you may have going on that’s attached to those URLs. As you create content for your …

RankBrain analyzes keywords against searches to let Google know what type of end results a web user is looking for. Google can then use that data to rank the relevancy of webpages concerning those keywords. Be careful in monitoring your comments and delete those which you think are linked to …

Just ask MySpace. If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth …

Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same way it can plain text, so your metadata should describe the video so that it can be read by search engine crawlers. While Panda’s been around …

Case studies drive more traffic and improve page rankings. Research-based content is preferable, because it’s backed up by actual proof. If visitors get what they need from your site, they’re more likely to come back or link to your pages. Maybe in the long term, strategies can be …