Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. It can take time, but fixing problems at the root level will allow your online reputation to repair much faster. But not all duplicate …

When you are creating text, keep in mind that web users want to get information quickly. So, express yourself in as much detail as necessary, but as succinctly as possible. For example, avoid long, nested phrases and break up your texts with short paragraphs, bullet points, headings, and images. The …

Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links. A professional SEO agency, filled with dedicated copywriters, optimisation experts and analysts can really make …

Tutorials and top-ten list articles are a couple of good examples of the types of posts that have great potential for getting backlinks from other websites as references. When you delete one or more posts or pages from your site, there’s often collateral damage. Many marketers talk about the …

Quality always beats quantity. Better have 1 trusted website referring to you, than 10 spammy ones. As these could harm your site or even lead to Google penalizing you. Now we’ve established what SEO is, as well as what and not what to do – it’s time to build …

You get what you want—top rankings on Google and “free” organic traffic. Adjusting your keyword distribution gives you power to change your campaign over time. When people search for information online, they’re looking for content that will satisfy whatever need they may have. You need a clear strategy …

In my case, I started as a web developer and migrated to SEO through my love of analytics. It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of …

The world is always changing, and you have to keep up. If you do, the rewards can be great. SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too …

In order to avoid any penalties it is a best practice to nix pages that have less than 300 words on it. Amazing content—evergreen or not—is highly likely to generate ongoing interest, engagement, links, and traffic, leading to increased sales/conversions and brand awareness. Links within long-form, evergreen …

Linking that does not fulfill the reader's needs should be left and you should only focus on providing the readers with relevant and related data. Google doesn’t determine a “brand” like you and I do – the algorithm looks at quality signals dictating the authority or “brand” power of a …

Ha!) I spend the majority of my time learning about Google’s search engine algorithm and duplicating my strategy to Bing and Yahoo for two very simple reasons: Like news articles, content that includes statistical reports will also go out of date. The image below identifies the advertisement sections where …

They don’t need search engines to find each other. Satisfy your users’ intent. Give them the information they seek! Perhaps they are searching for formal wear. So, you are trying to rank for those things, tuxedos and formal dresses or wedding outfits, which are tough to rank for. It …

Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While the way you craft your content and the copy of your website obviously have an affect on your SEO, it’s important not to forget about …

Google uses over 200 ranking factors, and some of the most powerful ranking factors involve backlinks. Good SEO practice is telling Google about this wonderful content as soon as possible so your website can be listed in the search results, preferably on the first page. Growth hacking is the practice …

This seems easy enough: The link can either refer to a document within the same domain (internal link), or to a page on a different domain (external link). Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for …

However, if the info isn’t easily noticeable, you’ll have a problem. Today, queries don’t just return a list of ten blue, ordered links. They return results with images, videos, profile pictures, and all manner of meta data that help searchers choose the best result. If you’re …

People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they’ll be happy with paid ads. For confidence in quality, they’ll opt for organic search results. Pretty simple, right? Optimise your website content for the best organic …

If you command authority in your specific niche, Google will always see you as an important asset. SEO is a complicated subject with many ins and outs, and it changes on an almost daily basis--but at the same time, it's not black magic. It's also not something you need an …

SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run. Did you migrate from HTTP to HTTPS or are planning to do so? If so, it’s best to monitor after so you can gauge the impact on …

Pick a niche that has a large enough appeal to give you a big market but at the same time, pick a niche that won’t be too competitive for you to make any dent in. Look for subject matters that cater to a specific audience and that people can …

Every site, for the purposes of being optimized for Search Engines needs to go through a very timely process to complete the desired outcome. Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. It’s because that …

The key to growth is to set yourself up for it by having clean code, optimized pages for usability, and generally decent information for the user to consume. This process is quite complicated with the search extending to many different servers and indexes. Creating content that serves a need is …

SEO stands for Search Engine Optimization. Email marketing remains useful because it drives traffic and revenue effectively for a very low cost. You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You …

Do a search on both your local Google and Google.com. Cross-reference this with data from Alexa. Variables that consistently show an improved market response will then be incorporated unto ‘A’, thus enabling a marketing team to formulate the best marketing strategy possible. When you have submitted your website to …

"The more, the better" saying doesn’t go for links. At least not as long as "more" means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer high-quality links, then for thousands of links that bring no value …

As we all know, Google change their algorithm 500+ times a year, and these are the small tweaks to make user experience and results better, and these are largely unconfirmed. Then come the larger, more drastic algorithmic changes that sometimes cause a stir in the SEO industry, mainly due client …

There’s dozens of factors that go into links, but generally speaking, if your website attracts a lot of links from high quality sites, you will rank higher. If they struggle to find relevant search results within your site, they may return to Google to find someone whose site is …

SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google. Google Analytics is a very complex method of evaluating your site and ranking it. These metrics include …

Keyword research can be time-consuming, but rewarding when done properly. External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable …

As you get more visible online through SEO so your competitors will start to notice and they may well up their game to compete. As we discovered earlier, if your search result is more compelling than those around it, searchers very well may click on it if it’s within …

When working on your website, put the user first. Without them your site is worthless. Don’t bother with ‘shortcuts’. If it sounds too good to be true, it probably is. As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be …

By making it easy for the search engine to understand your post, you’re more likely to find that it attributes more value to your writing. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Search behavior is …

On the other hand, if you are curating high quality content from other websites, Google can make that out too and rank your individual links accordingly. Although most keyword tools list numbers, you shouldn’t think of them as exact counts. Rather, you should think of them as a way …

Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. Old school of link building has some improvisations. ASO is the cool Canadian cousin of SEO …

Google Analytics is an amazing tool. One of the main ways to increase SEO traffic is to experiment with the meta title and meta description you have on your page. Flexing this can increase your clickthrough rate from the search engine results page, and can affect what keywords you rank …

If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. You don’t have to be an astrophysicist to understand that a spike in users …

We already know that content is king when it comes to online marketing. If you offer quality content, your customer will share it with their family and friends thereby bringing you, even more, customers over time. Your content should be original and compelling to make an impression with your customers …

Plagiarism is another thing that gets content penalized. Not to mention that people don’t want to read regurgitated text. Be unique and original. To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don …

I’d rather have a more relevant link with low authority. I’d hope that was better for traffic, but I’d not really expect it to have the same effect on rankings as a higher authority link with lower relevance. The best links to your website are the ones …

Those sites which, simply, had the most keywords would rank on top. How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. Common extensions that appear at the end of URLs are .htm, .html, .shtml, .php, .jsp and .asp …

Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. The image below identifies the advertisement sections where you can bid for certain keywords and be placed above the organic …

As you’ve probably identified at this point, SEO is incredibly detailed. But, it doesn’t need to be complicated. As search engines like Google continually improve and try to show the best results they can to users, their focus is to provide quality and relevant results. Let’s dive …

In the world of content marketing, the term “evergreen” is an incredibly popular buzzword — but do you know why? While SEOs aren’t generally user experience experts, we do have a set of SEO techniques and tools that let us build a fantastic, user-targeted website. Specifically, we structure web content …

The terms people use to search for what you offer are known as keywords. Targeted posts with original, useful content are your best way to avoid thin content penalties. Browse through your website and remember to note web pages that have restricted access. You can add the site to these …

The search engines try to help searchers narrow in on what they’re looking for and to provide refinement suggestions in a number of ways. Since you’re aiming for content that would stand the test of time, avoid writing articles that hint at a particular timeframe. The average top-ten …

Social tools allow people to talk directly with each other. Halfway through 2015, Google announced that mobile searching was more popular than traditional desktop searches on 10 countries, including the mass markets of the US and Japan. If you want to link to somebody but you don’t want it …

SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines to look for what you have to offer, and in the area you are offering them in. Keywords are a critical component of …

Kiting internet trends is one of the most exciting things search marketers do. A clear, direct URL is the best route to take in order to ensure that users know what they’re getting from your website and are prepared to click on it. In many cases, this can also …

Google expects pages to load faster so that clients can get the value for their time and resources. If your pages load slowly, the bounce rate will be very high and conversion low. Although pay-per-click marketing can provide great results, there is still a general distrust of advertising when compared …

On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it begins with having a stronger understanding of the subtle changes Google has gone through in recent times. Monitoring a wide …