Never underestimate the influence of rankings

Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. Understanding how crawling, indexing, and ranking works is …

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What's the story about CTR

But that doesn’t make that kind of content evergreen, as it is not relevant all year round. Want to drive more quality traffic? Optimize your content for Google answer boxes! However, much like onions (and ogres), SEO has many layers. Why a company needs to invest their time, resources …

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Google ranking factors can be affected by content

An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. Search engine optimisation (SEO) is a long-term …

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Go only for Quality Distribution Channels

A “link” is when another website talks about yours and “links” to you as attribution. Throughout the years, SEO has changed substantially. The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. A more …

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The death of plugins

“Link building” is a term that SEO practitioners use to describe the process of building credibility. The idea is simple: people link to your website when they perceive your brand as a source of authority. First of all, it is assumed that you have a huge theoretical knowledge and then …

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Write a great title for SEO friendly posts

A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should be smooth and easy to follow. If you're trying to get links from colleges, create content targeted at them …

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How to learn about SERPs in a few hours

And what’s better, blogging gives you another SEO benefit: fresh content. Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 …

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Difficult things about trust rank

Smartphone users have Cortana, Google Now, and Siri to help them while they are on the go. Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the …

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More traffic is a positive sign to Google too

HubSpot has a great tool called Website Grader that can check if your site is Mobile Responsive and has Viewports configured. Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. We all know that videos are a great way …

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The ultimate revelation of web 2.0

Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. Every SEO strategy focusing on making the best website possible, will make …

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Learning about keywords

Reach out to influencers once your blog post is published. Some will share your post on their networks. That’s the way to attract attention and get more traffic. There are three tech companies in the world that most of us will have heard of: Microsoft, Apple and Google. However …

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The back story of ROI

your business’s industry is also maturing. When using internal links, it’s important to link to the page with descriptive keywords. That helps your rankings and your visitors as everyone will have an easier time figuring out what the article you link to is about. Overall, the goal of …

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Write a 1000+ words article about local search

You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better. Zorro is the only exception to this; he wore black. If you make poor keyword selections …

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Create a search marketing strategy based on webmaster tools

For example, an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering …

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People still ask me about LSI and its importance today

Search engines are more likely to give your website a good rating if you are popular amongst users because of the user-friendliness and the ability of your site to create user engagement by giving them relevant and beneficial content and making it easy to understand. If you are using some …

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Change the content focus of your web pages

Not only will a great linking setup be useful when proving your authority to Google, Yahoo and Bing, but it can also create a much more complete interaction with your potential customers. The creation of effective link bait boosts traffic and leads to higher rankings. And all these search engines …

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Getting your content out there and shared generously

The inputs and outputs are changing; the data layers are being mapped but cannot yet be understood or correlated. ake sure it’s easy for website visitors to find your cornerstone content. Create custom promotional images for sidebars or add topics to menu drop-downs when relevant. Or add a hub …

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Things that make you love and hate onsite SEO

The freelance world might disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having the expertise and experience to deliver, hands-on, every single facet of what makes up contemporary SEO. SEO is important whether you’re a …

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Go long-tail and forget local search

You will never get enough traffic on your website. That’s the human nature. We always strive for more. Note any errors you notice with your global navigation at first glance, but for the sake of time you don’t have to review every single link in your global navigation …

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No links to bad neighbors and no link farms

According to similar web mobile now drives 56% of all traffic. So mobile search is leading with overall searches and in future, it will grow further more. So AMP pages play a vital role in Google Mobile-First index. It helps to improve usability and convince users to stay longer. AMP …

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Create a search marketing strategy based on link bait

In fact, for the best results, it needs to play a major part in your entire company culture. This can create duplicate content between the product pages, themselves, and the corresponding product review pages. Expanding your online operation into a new market? Want to ensure that your website is ready …

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