There’s a lot that goes into this and we’re talking the technical aspects of it: getting your hreflangs, your rel canonicals, all of this stuff right down to your title tags you know making sure you don’t push out a robots.txt that blocks your website accidentally …

Head terms are searched more frequently, have less words (3 or less in most cases) and are often much more generic and competitive as a result. Long-tail terms are longer phrases (commonly over 3 words) and more specific. While long-tail keywords are usually less popular, we can usually tell exactly …

Every search engine has software, known as Crawler or Spider (in case of Google it is Googlebot), that crawls the webpage content. The basic thing you need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This …

When Instagram users repeatedly see people they follow talking about a product, they head to Google to research it more. Our search autopilot switches off only once we are ready to click on a result. The entire interaction generally takes less than 10 seconds. We spend less than two seconds …

In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search …

If users consistently ditch your site, it’s a sign the content doesn’t match up to their expectations. Therefore, you will want to check that everything is intact with it. ASO is the cool Canadian cousin of SEO and the two can work together in terms of linking. Matt …

Create an XML sitemap and submit it to the search engines (Google, Yahoo, Bing) to let them crawl your website that much easier. By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that’s answering a question, listing ideas, educating …

We also recommend checking Google Tag Manager to take inventory of active scripts on your site. Although Google Plus might be one of the less popular social networks out there, it’s still part of the Google Suite of applications and does play a part in boosting your site’s …

Instead of a computer being told what to think, AI is coming up with its own thinking. Artificial intelligence allows us to use audience demographics and search histories---their past and their preferences – to bring similar people to a business. A keyword is a search term a user types into search …

Anyone, who wants to effectively market on the digital platform, essentially has to take the help of SEO practices. The challenge is to discern the difference between signals and just noise. People won't link to your content unless they see it. At the same time, you need the right people …

Once you've decided to try and remove a link, contact whoever owns the site and ask for that link to be removed. Keyword research is a critical component for search engine optimization because when used correctly it provides a road map for both the design and execution of building websites …

With White Hat tactics, search engines are more likely to uphold your rankings as you continue to grow and add more content, so if you’re a website that is need of a constant flow of visitors - this is the only tactic that you will need. And after coming a …

This aims is to get more visitor traffic for a website, as well as improve its visibility on a search engine, in an organic and un-paid manner. You just show up when they are looking for businesses like yours. Getting high-quality links from outside websites is key — especially if you …

Rather, it is recommended to use the anchor texts for controlling Link Juice and to make it easier for search engines to assign topics within a website. Temporary redirects indicate a page has only moved temporarily so search engines won’t update their links or pass on link equity to …

Adjusting your keyword distribution gives you power to change your campaign over time. Only link to pages on other websites that you think your visitors would find helpful, valuable and/or interesting. Most people simply ignore this part as not important – please don’t do the same. Remember the following …

Somewhere, amongst the responsive web design and the pay-per-click marketing campaigns, advertising has lost its effectiveness. Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe …

The best way that you are going to make your website rank in search engine results pages is to create content which your users find engaging. But that doesn’t make that kind of content evergreen, as it is not relevant all year round. Your customers may not realize it …

Offer little food and you’ll provide little for Google to use to understand the focus of your site’s content. As a result, you’ll be outranked for your target search keywords by other websites that offer more detailed, helpful and informative content. In my experience optimizing PPC campaigns …

The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as fast as possible Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this …

It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. So what you can do is take all the information that you already have and present it in a manner that is more easily understood …

Monitoring a wide variety of data sets helps an SEO to spot trends and potential algorithm changes. The search engine crawler analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using your browser to view the …

When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the topics that are covered. They also browse the HTML code for metadata such as particular tags or markups, so that they can determine the relevance …

Bouncing is when somebody clicks into your blog and then clicks back out without taking the time to read your content, click any links, or answer your call to action. Every page is going to have some bounces. In fact, if you overuse keywords, you’ll be penalized. You wouldn …

Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must have a different message to cater to the different consumer intent. Google/Bing Webmaster Tools allows you …

Nobody uses search engines to search Twitter; you use Twitter to search Twitter. You need to utilise all aspects of digital marketing to form a full SEO strategy. This will put your business on the map and really increase those website hits. This knowledge helps us determine the best strategy …

SEO will never die! As long as the web is around, people will need to search to find what they want, and some algorithm will control what gets served up first. The truth is that working on the search optimisation for your website is not a guaranteed source of traffic …

Stop words are the small words in your SEO phrase, such as up, with, is, a, etc. While it’s widely accepted as a best practice to remove these from your SEO phrase, sometimes removing them can actually hurt your SEO. For example, “What is a graco taco?” makes a …

People continually say that SEO is dead and that trying to rank in Google is futile. Then you get a sales pitch that points you to a social media product or some other type of paid traffic gimmick. It doesn’t take hundreds to see the needle move, especially with …

If you've improved the crawling and indexing of your site using Google Webmasters Tools or other services, you're probably curious about the traffic coming to your site. Web analytics programs like Google Analytics are a valuable source of insight for this. Pick a niche that has a large enough appeal …

Too many marketers still bring SEO in on the end of a content advertising and marketing project. They end a weblog publish or finalize a new advertising campaign, and at the end of the road, search engine optimisation is introduced in to find associated keywords and plug them into content …

Reviews are a ranking factor for Google. Listings with many reviews tend to get better rankings. In addition, it helps if the keywords that you are trying to rank for appear in the reviews. There's also a correlation between high rankings and a mention of the city in the review …

On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the measures and modifications that are made on your own website. There are several elements on your website which you can influence and which enable search engines to index your content and understand …

Links need to actually be of interest to the reader. They must be relevant to the reader’s concerns and answer a question, provide advice, show images or do something else that is beneficial to the reader. This might sound tough, but it’s really not. Duplicating portions of content …

This would be useful to your readers and helps make your site look good in Google’s eyes. In the first page of results, where 90% of people remain? In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local …

Don’t use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search …

You research, to the best of your ability, what is related to the new space and place some bets based on trends and search volume. In the top five, where most users look? Much of mobile optimization relied on paid search in the beginning, but not anymore. A search engine …

As an e-tailer, you can give search engines detailed product information to display – such as price, availability, and review ratings – right on the search page. Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to. The reason for …

Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this. For some time now, brands have been incentivising bloggers to add unmarked paid for follow links – which is against …

Ensure that your share buttons are obvious put don’t affect the content by being distracting or disruptive to your work. If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are …

Google has told the SEO community time and time again that social media signals have no impact on search rankings that that social is not a direct ranking signal. You should use the ‘nofollow’ rule when linking to untrusted sources or in sponsored posts (Google doesn’t like paid links …

Google Webmaster Tools is the all-in-one interface for managing your crawl, monitoring your search rankings, and checking your backlinks. Google continues to enhance this now invaluable toolset. The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all …

Online marketing can have a great impact on the returns generated by your business. This is why it is important to make sure that your online marketing efforts are done in the best possible way. Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use …

My advice would be never to host more than 10 sites with the same hosting provider and not to worry too much about different C Blocks. If you do ever suffer a penalty, you may find that more than one of your sites is affected (“tarred with the same brush …

Consider writing a piece of guest content, not for your own site but for a relevant, external site. As part of the deal, agree that you may include a link to your site With content being king, SEO may as well be queen. They both play an integral role in …

A good rule of thumb to keep on top of your SEO strategy is to research the tactics used by your competitors. Not all SEO efforts are obvious to the outside eye. Internal linking is one of the few methods we can use to tell Google (and visitors) that a …

Sharing information is what the Internet is all about. But do it incorrectly and you could start receiving threatening letters from webmasters and their lawyers. If you know of a particular post that did well, consider rewriting the post with new, fresh ideas.Use Google Analytics and keyword searches to …

Links have always been a valuable aspect of an SEOs strategy, and many SEO agencies focus on building relevant links to get first page search results on Google. The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to …

Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might not necessarily be the links you would have chosen to display. There is a massive amount of content available on the internet, but none is more important to website …

If it would be helpful to your audience, share it. If you’re approaching your content marketing from a creative perspective, your content will never be the same as another. If you go to Google and put in the same search and put “Facebook” after it, it may show up …

If you can’t meet a visitor’s need on that page, direct them to a page (or even another site) that can. The user will greatly appreciate it and your webpage’s authority will be boosted. Search engines treat customer reviews as new website content and engagement, which are …