The challenge is to discern the difference between signals and just noise. Providing the best content related to that topic makes you deserving of the top spot in the search engines. Once you’ve discovered your evangelists, think about ways to nurture and encourage them. At the simplest (and possibly …

Search engine optimisation is always evolving. We know that SEO will continue to evolve through different devices and platforms. If the issues in the reviews are real, then deal with them. Despite countless claims over the years that have proclaimed the death of link building it is still very much …

Content includes everything from press releases, blog posts and landing page content, to videos, articles and social media tweets. If users do not get what they want they will stop using the search engine and the result of that will be that advertisers will stop promoting, so quality score is …

Industry leaders spend countless hours tracking trends. Utilizing outreach techniques is a great way to get your content out into the world. Using flash is considered to be a cheaper option than others; however, Google will not rank your website high if you are a user of flash. Google is …

Google penalizes web sites that have “thin” content, low-quality pages that are merely designed to build traffic by having keywords, duplicate content, lots of images or links, and other space-filling methods. For instance, unless you write something in an image's "alt" attribute in the HTML of your site describing what …

Remember that quality always overrides quantity and focus on relationships and people, rather than numbers. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to …

There are conspiracy theorists for almost everything, I guess. If search users commonly misspell a keyword, you should identify and use it. All you need to do as a content marketer is to put conscious effort towards the pages on your website and build them out with a potential visitor …

Make sure you keep up to date with the latest changes to search engine algorithms and if you are hiring a SEO agency to provide you with SEO services, make sure that the business is frequently refining their SEO strategies to reflect the changes in the world of search engine …

You should make sure that all of your websites (if you have more than one) link to each other, as this search engines can often base page ranking on how many links you have with other sites. This is especially the case if the two websites have similar content and …

The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for a Website in SERPs (Search Engine Result Pages) to provide a short description about the Website. Every time that Google introduces a new component in its algorithm, one constant factor has been …

Once Google understands the intent, it often will offer an excerpt from its Knowledge Base, which is a snippet of information from a highly trusted resource. The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for …

When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But with the advent of Apple’s Siri, Amazon’s Alexa and Google’s nameless Home assistant, things are moving fast right now. There’s a …

Links with over optimized anchor text in articles or press releases distributed on other sites. It is going to be absolutely essential for digital marketers to consider these voice-search functions for their campaigns in the future, and those that fail to will really fall behind in terms of search engine …

Increasingly specific and much longer search queries are required in order to find the right information. Searcher intent is defined as the intent with which a user conducts a search, meaning the information that users are searching for. I assume all of us are already creating quality, useful content by …

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Although there are numerous Meta tags, only a few of them have major impact …

Every site has at least a few internal links because you have to in order to link your content together. But it’s a benefit to your SEO efforts AND for your visitors to add in a few more internal links. It helps people and the search engines find your …

This depends on the one hand, on the naturally limited performance of the crawler in question and on the other hand, the rapid growth of the Internet. Zorro is the only exception to this; he wore black. Ensure that your site loads quickly, not just where you're located, but from …

Check to see if all your global navigation links are working properly and that they are for the most part all HTML links, as these are the type of links that are most effective in passing link juice. it has become one of the best ways for startups and small …

If your content offers relatively little value – and it’s generally easy to tell when it does – there’s a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. Don ’t keyword stuff – write …

All websites stand to benefit from SEO. In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about. SEO and SEM tactics are not disappearing any …

Make sure any SEO consultant you hire has years of real-world SEO experience. Anyone with a site that provides useful content and has the right network can now drive organic traffic. According to Google, website loading speed is a very important SEO factor. Google takes page loading speed into account …

The most important targeting decision is to figure out who the target actually is. Other search engines are likely to follow suit eventually anyway, so it’s advised that companies make their sites mobile-friendly sooner rather than later. Your content will only help the site to rank higher if it …

Announced earlier this year, Google’s “mobile-friendly” algorithm update, which began rolling out on the 21st April 2015, has boosted the search rankings of mobile-friendly pages for users searching on mobile devices. You have probably asked yourself, many times, “How do I build backlinks to my website for the best …

Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines. To that point, pages with short content that does not help website visitors at all end up falling short in search engines. This means that, the more presence …

When relative path URLs (excluding the “http://www.domain.com” portion) are also used on the site (either in content or navigational links), it makes it all too easy for search engines to quickly crawl hundreds, if not thousands of HTTPS URLs, which are technically duplicates of the HTTP versions …

Issues related to reputation are generally one of two things: a site’s brand is not appearing where it should in the SERPs or unsavory results appear at the top of a branded query. Different people grasp information differently, and your business message has to be available in every form …

Forcing someone with a screen reader to listen to your keyword heavy ALT text sounds annoying - they don't end up any better informed. Smartphone users have Cortana, Google Now, and Siri to help them while they are on the go. Long-Tail Keywords – Long-tail keywords are designed to target an extremely …

Search engines will penalise or even completely hide pages that are too similar as showing duplicate search results is unhelpful to users. The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions …

When determining the value of a keyword topic it’s important to understand what it will take to drive traffic for that keyword. Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links …

SEO (Search Engine Optimization) represents the process of optimizing the complete content on the website (including its code) for web browsers, with the aim of increasing the visibility of the website through organic search. Search engine optimization is perhaps one of the greatest marketing tools to come about online, but …

Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. Keywords are still a factor in content, but with the Hummingbird update …

A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and a blog post can tick all these boxes. Companies should consider how other reputable sources cover the chosen topic and …

In most cases, SEO specialists don’t use 302 redirects when fixing the on-site qualities of a website. Instead, a 302 redirect is often used when they want to test a new page for client feedback but they don’t want to damage or change the old page’s rankings …

If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. If you don’t know where to submit a guest blog post or what forums would be good to participate on, research where your competitors are going to get links and …

Even though links from Wikipedia are nofollow, there is speculation that Google’s algorithm still does take these links into account, at least to some extent. Google does have a very good reason for penalizing websites with low-quality or “thin” content. What SEO practitioners are missing is the fact that …

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. Long Tail Keywords are long …

How do you work out the price of SEO packages? Create links on Q&A platforms. We all have questions, and we are all looking for answers. The best places to look for people that have questions are Quora and Yahoo Answers. Just as you would do with blog comments …

Link reclamation involves the discovery and replacement of broken links on your website, as well as other websites which point towards your online presence. Beyond search-triggered alerts, there are also social alerts and automated recipe alerts. That’s compared to only 34% of consumers who make the transition from interested …

Besides link building, social media and social bookmarking can help improve a website’s search engine standing. The more searches and hits your website will receive, the higher it will eventually be placed in a search engines ‘rankings’, meaning that it will appear at the top of a search page …

A layout that sufficiently takes into account the “above the fold” section is not only user friendly, but can also be assessed positively by Google. Your personal opinion can be interesting and valuable, especially if you have been in a specific field for a long time. But, if you want …

Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make …

A relatively fast way to get links to your blog is through roundup blog posts. These are collections of interesting articles, linking back to the original source (to your blog) created by a fellow blogger. You cannot get away with keyword “stuffing” anymore but that’s not even the point …

You can’t seem to find your content anywhere. What’s more; it’s totally free! Your content is there to provide real, relevant information and encourage your user to trust you. Your content isn’t relevant to what users are searching for, and doesn’t offer a useful answer …

SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve a higher rank in search results. Typically, the higher a site is in search results, the more visitors it receives. You need to understand where you are now in order …

You may not be familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility. If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search …

Nowadays, everyone’s in a hurry, and the online world is no different. Aside from offering users the best insights possible, high-quality content goes hand in hand with your backlink profile--a key element of SEO. The more links that you amass back to your website from other authoritative websites, the …

As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search engines give higher rankings to sites that have a deep library of valuable, high-quality content. They also …

The color of the cowboy’s hat denoted if it was a good or a bad guy riding toward the protagonist. If you only share your site’s content, this could be a negative in the eyes of your audience. The tech giant has such a big share of the …

Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. You’ve heard that blogging is good for SEO and maybe you even publish new posts regularly and share …

To determine which results to show for a particular search query, search engines use proprietary algorithms to first find all pages that are organized by keywords relevant to the search query and then rank them based on relevance and popularity. You can republish articles on your blog to prevent it …