When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. You’re going to run into things that are going to be unexpected and will get you in trouble with your clients or will give you a nice big dip in the wrong direction as far as search results go. Google itself has given clear indications that the future of search is going to be targeted towards mobile devices, and technology like Siri and Cortana are really pushing the importance of mobile and long-tail keyword optimised pages. There is no simple tweak that conquers all for SEO — no all-in-one solution.

Add Facebook “Like” and “Share” buttons

Although most keyword tools list numbers, you shouldn’t think of them as exact counts. Rather, you should think of them as a way to compare terms on a relative scale. Further to this, Google says Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... that page descriptions are not a ranking factor. Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because it impacts search engine results while forming relationships with audiences. In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you’ll notice that your website rankings will start to drop. Algorithm updates, competitor improvements and loss of links will all negatively impact on your rankings and put you back to square one.

Adjust your appearance in search by utilising mobile search

For your evergreen content to remain relevant, you should revisit it from time to time and make sure it is up-to-date. Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites. A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be spotted by Google quickly, as it’s clear that the site has been set up purely to link to other sites. This becomes a bad backlink. Too often, business owners create a decent site, and then forget about it.

All you wanted to know about indexed pages but were afraid to ask

Ensuring that users can find your site continuously means gaining long term customers. Be cautious of sites offering “exclusive placement” for pay. Think broad and then drill down into more specific topics. According to Gaz Hall, a UK SEO Consultant from SEO York: "You want to make sure you’re covering topics to the best of your ability and staying away from “thin” content that does not provide any value to searchers."

We've reached a tipping point when it comes to inbound links

Most businesses understand the importance of — and the general idea behind — search engine optimization, the practice of getting a website URL to appear at the top of a search results page in order to make it easier for customers to find and use a business. But the deeper into the mechanics of SEO you get, the less clear best practices become. Most Have you ever dreamed about Beverley Guide for this? people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the “curious” stage and not ready to make a purchase yet. Google shifted its focus to the understanding phase of searches, paying more attention to the context in which the query is entered and how these concepts relate to each other in relevant documents. One feature that many people seem afraid to utilise in their blog posts tends to be headings.

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