They compare the performance and context of your content to the strength of your keywords. When deployed properly and timely, 301 redirects can get the job done in transferring your SEO authority from the original source to the new location fairly quickly. However, the more noticeable results that a user will see when using a Search Engine is generally the contents of the Description Meta tag. Setting up Google My Business is a must for your SEO gameplan. It is this that dictates whether your business will claim the space on the right hand side of the SERPs (the Knowledge Panel) when someone searches for your business by name. With SERP space at a premium, owning this piece of real estate when someone searches for your brand is a must.

Thinking about hits makes everything OK

That way all the important content of a page, such as navigation and info texts will be in the user’s field of vision. When we take this approach, Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... we are rewarded by Google since this meets their quality guidelines. Through keyword stuffing, brands fill or “stuff” a webpage with the same word or phrase with the hopes that search engines will rank the page for the target term. It’s an attempt to manipulate search engines into thinking that a specific page is the most relevant page for the search term. HTTPS stands for ‘Secure’. It means all communications between your browser and the website are encrypted. Switching to HTTPS will help you stay in Google’s good books. Why is that? Well HTTPS is a far more secure system for your website to operate. It goes without saying that search engines will have a preference for trusted websites. So, in terms of your overall SEO strategy HTTPS over HTTP is a big yes seeing as though 1 in 4 visitors would abandon a website if it takes more than 4 seconds to load.

Don't go overboard at the risk of being penalized

You may have read on SEO forums that keyword-rich domain names are a waste of time, that users see them as spammy, and that brand presence is more important. As usual, there is some truth in all these arguments, but recognize that if you choose to follow this advice, you are opting not to use one of the most powerful SEO tools at your disposal. However, if your website not make it to the first page or even the second page, it is unlikely you will receive a great deal of website traffic from visitors who use search engines. The safest way to ensure there are no duplicate content problems is to use a rel=canonical tag on the republished article. This will tell Google that the linked article is the original and therefore should be indexed, and any ranking benefits will be passed through. If you truly take the time to carefully create and organize your content, you will avoid those flags that damage less reputable websites.

Can a techie truly understand scraping

Great content must start with specific intent (particularly, a very interesting topic). If you aren’t choosing the right keywords or keyphrases, then all your efforts may well go straight down the drain. And to do that, one must ensure the website ranks higher in the SERP (search engine result page). Gaz Hall, an SEO Guru from the UK, said: "Do some keyword research and create a list of all the keywords for which you want to be ranked on search engines. Sort this list by priority or relevance to your business. And divide the words into “transactional” or “informational” keywords. Transactional keywords include a clear user intention to such as “buy red sneakers.” Informational keywords, in contrast, focus on obtaining information. Buyers are in this phase, for example, when they want to know more about a product before they buy it. "

Unlocking the mystery of gateway sites

Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. When I'm always amazed by the agility of Oxon AA on this one. people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. You’ve probably clicked your way onto a content farm before – most of us have. The content is typically packed with keywords and light on factual information, giving it big relevancy for a search engine but little value for an actual reader. We all started out as novices at one point; if you encounter one, be encouraging!

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