The truth about user generated content

We already know that content is king when it comes to online marketing. If you offer quality content, your customer will share it with their family and friends thereby bringing you, even more, customers over time. Your content should be original and compelling to make an impression with your customers. You should never underestimate the importance of your content when trying to improve online sales. Think about how you browse a website when you discover great quality content. If a blog post or article is particularly engaging, you don’t just read for a minute or two – you click around the website and view other content as well. SEO helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. Always Add Value. Add value in every blog post, blog comment, social media update and web page. Don’t worry about backlinks or keyword rank. People will read and share your valuable content, and the rest will take care of itself.

Answer the questions of your potential customers with regards to ROI

Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms in search engines such as Google, whose algorithm relies heavily on link measuring and weighting criteria. Google says it needs to Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... detect an INTENT to manipulate Google to incur a penalty, and you should be OK if your intent is innocent, BUT it’s easy to screw up and LOOK as if you are up to something fishy. Usually duplicate content is bad. Google filters it out and links and social signals are split over several different URLs even if the content is the same. As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site.

Aligning your goals in relation to URLs

As we spend more time on our mobile devices, it is becoming more integral that websites cater to the mobile-user. This is becoming known as mobile first. In fact, mobile friendliness has now been confirmed by Google as a ranking factor for searches, making it a vital component for your SEO strategy. While broad topics are still important, your content will be more hard pressed to rise above the competition since plenty of authors will be covering that topic. With specific ones, however, you can be assured to grab and sustain your readers’ attention. Listings at the top of a search engine results page (SERP) are usually a close match for the search query. You as a business owner need to get inside the head of a user and think from his point of view. You need to think that as a user what will be your intent when conducting a search.

Know the description tag can be as long as you want it to

Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users. There’s so many different types of sites, different ways that you can optimize, different types of optimizations you can try to achieve from different page rankings and different styles of search results. Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). Gaz Hall, an SEO Guru from the UK, said: "In itself it cannot be harmful for your SEO but what would Google prefer?"