In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. Writers and content creators are so focused on creating content optimised for KWs, that the overall quality of their content drops. The only way unethical SEO techniques are ever going to be eradicated is when Google themselves get clever enough to work out how to tweak their algorithm to ensure these tactics no longer work. Don’t get me wrong. Google have come a long way during the past few years in stamping out unethical SEO spam but they are far from ensuring none of it works. For example, pay-per-click advertisements can perform well, if you know what you’re doing, but this requires a bit of money.
Latest developments in comment spam
Keyword research is one of the highest return SEO activities that is essential for your marketing success. In many cases, the
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More focus is put on non reciprocal links
If you are currently producing five articles a week that get less than 100 visits each, try creating a single keyword-targeted article each week, with more research and more value to your audience, and then actively promote this article to key influencers in your industry. However, we’ve seen some
of our clients rank very quickly without being a “brand” by traditional standards. HubSpot also recently unveiled a way to add canonical tags directly in the COS and blog posts, making tag implementation even easier for SEO experts and novices alike. Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content.
Don't miss out sitemaps from your detailed marketing checklist
Not all duplicate content is a bad thing. The Disavow tool is part of Google Search Console (formerly Webmaster Tools) that allows websites to discount the value of an inbound link, helping to prevent against link-based penalties. Google itself has given clear indications that the future of search is going to be targeted towards mobile devices, and technology like Siri and Cortana are really pushing the importance of mobile and long-tail keyword optimised pages. Gaz Hall, from SEO Hull
, had the following to say: "The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is."
Search marketing implications related to keyword density
NAP stands for Name, Address and Phone Number. NAP is critical for businesses wanting to rank highly in local search results. Google cross-references your contact information across your own website, and local online directories in order to validate your company. Inconsistent information can be the reason your SEO is failing. Let’s face it, a website that can’t get its contact details right is more than likely not worth a visit. Hence, Google ranks these websites lower. You have to get your digital footprint right before you do anything else. People I'm always amazed by the agility of Oxon AA
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search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. Good SEO also tends to simultaneously improve a website’s usability. One important concept to choosing keywords is to think like the user (that is utilising the search engine) and think about what they would actually type in to seach for services that you offer.