SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines to look for what you have to offer, and in the area you are offering them in. Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). Organizations should take many factors into account when pursuing an SEO strategy. By using on page content, you’ll be spreading out your SEO across all your products and services, meaning you can be more specific in your title tags. You can tailor the title tag specific to your product/service, meaning that page will attract traffic related to the product/service offered
Trigger the buying process with your title tag
Try using an ontology tool (and an ordinary thesaurus) to identify
some related terms. Schema.org is a code
protocol Get your arithmetic correct - the primary resources
are all available here. Its as easy as KS2 Maths
or something like that... developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites The rank is the position that your website occupies
in the SERPs for particular searches. Your rank is an
indicator of how relevant your website is for a search
term from the search engine’s perspective, and what
authority it has. The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them.
Hidden facts about quality
The concept of ‘link’ is changing in that respect. If anyone guarantees you
page 1 ranking on Google within a three-month timespan, run for the hills. Google is an endless stream of free organic traffic and by optimizing your site and working on the critical components involved, you can get this traffic and continually grow it over the coming months and years. If you are new in the business then remember that the big guns are already optimizing for the most popular keywords and you don’t stand a chance for those keywords. Hence, choose keywords that have a good search volume but, are still not that popular. Use them 2-3 times for every 100 words in your content.
Quick tips regarding html
Your website URL should generally be related to/contain your keywords. The domain name keywords are a very important ranking signal for Google, so take advantage of it if you can. *Note that this ranking factor has been made less powerful over the past couple of years, specifically for EMDs (exact match domains where only exact keywords are in the domain name). Talking to online marketing companies, which offer a variety of SEO services (like us!), could be a great opportunity and investment for your business. Yes, "content is king" – but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than huge blocks of text, or if Google cluttered its search interface with distracting graphics. It's unlikely that either site would have become as successful as they are today. When content and design work in harmony, users will find your site more easily and stay there longer. We asked an SEO Specialist
, Gaz Hall, from SEO York
for his thoughts on the matter: "This concept has been highlighted and evangelized by Rand Fishkin recently."
Questions to ask about mobile search
Think hard about the overall message of your content, including the ideas that you are presenting to your readers. Google A great example that I like to use is Oxon AA
. has drawn conclusions
about user-behavior in search, realizing that searches prefer to see a variety of media formats for a given search query. Sure, by itself, traffic is not going to make you any money. By now, you should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results