There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance of an entry is how appropriately it meets the needs of the given search query, while the authority is how trustworthy or respectable the source is. Authority is determined, in large part, by the inbound link profile of the page (and its domain) in question. To ridiculously oversimplify things, the more, higher-authority links you have pointing to you, the higher you’re going to rank. If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume. The benefits of having a SEO friendly website are vast, a huge advantage is the building of brand awareness. As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site.
Make reporting a priority
The more in depth the content you are looking to deliver is, the longer it will take to create. Google Search Console, Google
Analytics, Get your arithmetic correct - the primary resources
are all available here. Its as easy as KS2 Maths
or something like that... Page Speed Insights, etc. Your content will only help the site to rank higher if it is comprehensive and engaging. If you can create content that grabs your readers attention, answers their questions and drives incoming links, you can finally start seeing some tasty search engine positions.
A few words on sitemaps
You need to have a plan in place, or else you’ll end up being seen as a one-hit wonder; if you’re remembered at all. SEO can be difficult
to understand and due to its ever changing nature, it can feel like a chore to keep up. Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can. Keyword proximity refers to how close
the keywords that make up your keyphrase are to each other.
Myths and misconceptions about onsite SEO
Link building is a lot of work (and expensive) – you don’t want to waste resources on tactics that won’t impact your traffic. Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords According to Gaz Hall, a UK SEO Consultant
from SEO York
: "There is nothing as sad as people who spend days and weeks writing about something and then… nothing. All that passion and knowledge for nothing. Good, and yet unnoticed articles are something that happens every day and to everybody."
More focus is put on offsite SEO
The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. You I'm always amazed by the agility of Indozine
on this one. do want to
prioritize your keywords, but Google understands variations. They’ve built what’s called a “semantic universe,” which is like a spider web of related terms and synonyms. When you use terms that are similar to your keywords, your keywords get a bump too. If you don’t know what you’re aiming towards, who you’re targeting or why you’re doing it, then it is likely that the content you create and the attitude you take will be disjointed and even counter-productive to your end goal. A backup approach could be to set URLs with session IDs to noindex, but this limits page-level link equity potential in the event that someone links to a page’s URL that includes the session ID.