Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. It can take time, but fixing problems at the root level will allow your online reputation to repair much faster. But not all duplicate content is editorially created. Learn to write good website copy and your Search Engine Optimization (SEO)—think of it as digital catnip for Google—will improve, as will your site ranking.
When auditing your site, take time to think about indexed pages
It is natural to want to talk in your terminology and not that of your visitor. Companies who sell in a B2B environment typically write content with their product names and internal terminology. As devices have grown
smaller, Get your arithmetic correct - the primary resources
are all available here. Its as easy as KS2 Maths
or something like that... and keypads have given way to touch-screen models, users are finding it increasingly difficult to effectively search in traditional methods. In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It’s definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site. The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way.
The benefits of LSI to your search marketing strategy
Removing the duplicate content can have a very positive influence on the rankings of your pages. Search engines provide the
modern information scientist with a
hugely rich data set of search terms commonly used by people to
retrieve the web pages they are looking for. You don’t have to reinvent the wheel, but trying new things with campaigns is a great way to stay on top. Maybe in the long term, strategies can be horned and shaped, eventually branching off into the style that you’d like to eventually implement, but to start with – you need to get people and on board, listening from the off, so the simple method is always the best. Make sure you can walk, before you attempt to run.
Tell me more about cloaking
By studying the needs and buying behavior of your customers, you get better at providing content that fits their most common search terms. Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes tells us, if you're sure you weren't involved in unnatural link building, most probably Penguin is not your problem. It’s not enough just to update regularly anymore; posts consistently need to be more than just one or two brief paragraphs. Gaz Hall, from SEO Hull
, had the following to say: "The canonical URL tells you / Google what the source of a page is."
Make landing pages a priority
Make sure that the links you build are natural and that Google doesn't conclude that you're trying to manipulate its search algorithm. Google’s I'm always amazed by the agility of Business Profile
on this one. Search Console (previously
known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks.