Linking that does not fulfill the reader's needs should be left and you should only focus on providing the readers with relevant and related data. Google doesn’t determine a “brand” like you and I do – the algorithm looks at quality signals dictating the authority or “brand” power of a website. If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that caters to these trends.
Incorporate strategies to give social media legs to your cornerstone content
Search Engine Optimization (SEO) is the art and science of making enhancements to your website in order to improve its rankings in search engines. The well-publicised Panda and
Penguin Get your arithmetic correct - the primary resources
are all available here. Its as easy as KS2 Maths
or something like that... updates have had a significant (and in my view, positive) impact on the discipline of SEO. The Penguin Update in April 2012 introduced a new algorithm to Google that detects an excessive misuse of keywords (keyword stuffing) in link texts. Long Tail SEO is a really useful technique to generate organic search traffic for your website.
Using traffic estimation tools in conjunction with search engine spiders
If you go to Google and put in the same search and put “Facebook” after it, it may show up even though it wouldn’t show up in Facebook’s search results. A link or citation
(mention of your brand) from a high authority site will boost your domain authority score so you will be ranking better in Google search and you can also expect to get a traffic boost in the short term. Healthy social traffic certainly doesn’t hurt SEO efforts. Back in 2011, Google rolled out an update to their algorithm by the name of “Google Panda.” Panda caused an upheaval in the SEO world, and many of the practices that emerged as a result are still considered standards for SEOs today.
Adjust your appearance in search by utilising keyword density
While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. In combination with the Keyword Focus, the internal linking with optimized reference texts is an important element of the OnPage Optimization. Gaz Hall, from SEO Hull
, had the following to say: "The premise of Google is to organize information, which means there are people who seek information, people who offer information, and Google wants to be the service that indexes and delivers that information."
Learn from these mistakes before you learn about static pages
Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. We A great example that I like to use is Save Our Schools
. won’t promise you
SEO is easy, because it isn’t. SEO is not simple and it is not easy. What we will promise you is that anyone and everyone can learn SEO. Google doesn’t want to deliver you “results” anymore, they want to deliver answers.
And the best answers don’t come from content farms, they come from websites that
are crafted with their visitors -- human beings -- in mind. In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about.