And what’s better, blogging gives you another SEO benefit: fresh content. Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO? In today’s SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn’t work as well for e-commerce websites. ou can find out the same by tracking the keywords that users are typing in the search bar on your website. You can get a nice long list of keywords from there. Find out the information your users are searching for. Do you provide that information on your website? Is your website giving the users all that they are looking for? Ask yourself these questions.
Why canonical URLs matter
Be sure to explain early why people should be reading your post – in the beginning of your description tag – to make sure surfers actually get to see it. Internal links help Google
establish Get your arithmetic correct - the primary resources
are all available here. Its as easy as KS2 Maths
or something like that... site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the utility offered to users (once again). You can have spammy links from the past. Maybe you bought some, or maybe your SEO didn’t care too much about the quality of the links he built for you. With the nature of today’s online world being so vast, a business needs to work longer and harder in order to gain the recognition it deserves.
Without links, your content can’t rank
Search engines are supposed to use ALT text as a ranking factor - and ALT text is an accessibility requirement to help people using screen readers understand what the image is about. Integrate keywords, not only
into the content itself, but also into the title, the meta description and even the canonical URL. If you lie, you will get caught. Unlike channels like PPC which can easily be switched on and off SEO isn't so instant.
High advertisement ratio can be mitigated by using keyword research
Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the number of pages on the site with little content is not too high compared to the total number of pages on the site. A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. A lot of times, even if you have worked very hard to optimize your website by following best practices, attract the “right” visitors and offer a great experience to your website’s visitors you notice that bounce rate stays very high or has been reduced by 1% or less the last 6 months! Gaz Hall
, an SEO Guru from the UK, said: "The higher the quality of your backlinks, the higher your search rankings."
How to learn about SERPs in a few hours
If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and providing valuable information, not gathering the most links possible. Take a butchers at Oxon AA
, for instance. If you think
it’s hard to
be on top at the moment, just wait until five years from now! Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. Often, your company's social media strategy is the first to feel the force of an search engine opitmisation specialist.