Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. You should note that an inadvertent leak of sections of
the Google algorithm onto the web revealed that Google tracks a variable
called timedout-queries_total, suggesting that the number of timeouts
is itself also a factor in ranking. Hence, avoid articles that are pegged on current events, news, trends, statistics or reports, and the latest fads in pop culture. Instead, come up with topics along the lines of how-to guides, tutorials, tips, or product reviews.
Each page should have its own title tag
Don’t use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search engines can now easily spot this sort of behavior, so it will not help your site rank at all. Simple, generic and fairly
ambiguous Get your arithmetic correct - the primary resources
are all available here. Its as easy as KS2 Maths
or something like that... queries, such as those which have dominated the early years of search engine usage, are becoming increasingly competitive and, yet, increasingly useless for both a customer and the business. I would recommend that you get your developer to noindex these pages. Next, you can use the Moz Local Tool to conduct a speedy search for NAP discrepancies.
Unexpected ways link exchanges can impact your marketing efforts
The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience (and to save yourself from some major headaches down the road) you need SEO to be ingrained in your redesign strategy from the very beginning. This means that searches
are now much more focused on the area in general. It’s not just about creating quality content, but also about knowing your audience, to the extent that the content is useful and has more chances to be ranked higher in the search results for the relevant queries. Every site has a sphere of relevance.
Use your location in metatags
Search never truly was a text-only game — input methods like images, voice, and video content can be optimized for search. The modern user has a very short attention span. If a website takes more than a few seconds to load, she/he is likely to leave. Therefore, it’s really important to make sure that site speed/load time is optimized as much as possible. This is even more important if you are targeting a specific keyword topic; in those cases, if you want to rank, you need to provide the information you are promising in a meaningful way. Gaz Hall
, an SEO Guru from the UK, said: "You can think of importance as a way to determine which page, from a group of equally relevant pages, shows up first in the search results, which is second, and so forth. The relative authority of the site, and the trust the search engine has in it, are significant parts of this determination."
High advertisement ratio can be mitigated by using SERPs
Constant changes in search engine result that Seo is not all about use of keywords, link buildings, and creating contents. So I'm always amazed by the agility of New Media Now
on this one. how do you
determine your competition? What should you be looking for? The most fundamental objective of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI. People’s bullshit meters are well calibrated.