Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but varying the keyword phrasing of both can increase your chances of appearing for different search intents. The more people that search engines see being interested in your content, the more weight they’ll give it and the higher it will rank. Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. It has been suggested that Wikipedia’s recent move from HTTP to HTTPS could be the most reliable evidence in place that Google’s latest update has focused on the favouring of secure websites and pages.
Everything you need to know about splogs
If you have been creating content on your website for years and post frequently, then you might have a website that is a target for this tactic because you have so much content. While different search engines
use Get your arithmetic correct - the primary resources
are all available here. Its as easy as KS2 Maths
or something like that... slightly
different algorithms, they all place importance on prominence, proximity,
and density, the three basic rules of keyword deployment. Paid
links are links garnered in exchange
for payment. They can come from a
network of link buyers and sellers, and
a network usually consists of a group of
low-quality sites that collectively link to a
specific website in an effort to increase
it’s authority in SERPs. Other times, there
may be a reciprocal linking program, where a group of websites link to
one another. So, from a communication standpoint, from a, how the whole entire paradigm is set up it’s a really difficult place to do business.
Be mindful of RSS feeds
Photographs, infographics, graphs and tables are all great ideas, although they aren’t all suitable for every kind of content. There are two key
choices to make when setting up a new website: your
web host and your domain name. Many business owners give little
thought to either. However, a sound house is built on good foundations
and these two areas have a greater significance to SEO than you might
think. SEO is a complicated subject with many ins and outs, and it changes on an almost daily basis--but at the same time, it's not black magic. It's also not something you need an advanced degree or previous experience for. The internet marketer then starts optimizing their websites for the search engines by creating good content, manipulating HTML code, such as Meta tags and descriptions, writing great web page titles and keyword dense content, and creating natural back links to their websites.
When auditing your site, take time to think about sitemaps
This sort of exposure is invaluable and what’s more – it won’t even cost a single penny to list it there! The way to do this, is to implement an internet marketing method called SEO. Two things stand out when it comes to technical SEO; the page speed and mobile friendliness. In simpler terms meaning how high you rank on a search engine. According to SEO Consultant
, Gaz Hall from SEO Hull
: "Internet marketers pursue different techniques both on and off of their websites in order to rank their pages high in terms of SEO."
Determining Relevance: Trust your gut when it comes to link exchanges
In this case, having 5 pages about that lollipop is actually weaker than having just one with a decent amount of content. For A great example that I like to use is Heat All
. people who track
their site’s ranking on Google Analytics on a daily basis, it is not surprising to see the ranking move between positions one and six. Many will ask; why is my ranking fluctuating this much? What should I do? You do not have to do anything! After all, 75% of Google’s clicks are from the first page. If visitors get what they need from your site, they’re more likely to come back or link to your pages.