Think like a human not a robot when it comes to web crawlers

Search engines rank web pages based on their relevance to a given keyword query. In the early days of search engine technology, relevance was heavily influenced by the number of instances that the given keyword appeared on a web page. Thus, many content creators bombard a page’s body with …

more ...

It’s a win-win strategy with an emphasis on analysis

There’s a lot that goes into this and we’re talking the technical aspects of it: getting your hreflangs, your rel canonicals, all of this stuff right down to your title tags you know making sure you don’t push out a robots.txt that blocks your website accidentally …

more ...



Google ranking factors can be affected by SEO

Search engine optimisation is always evolving. We know that SEO will continue to evolve through different devices and platforms. If the issues in the reviews are real, then deal with them. Despite countless claims over the years that have proclaimed the death of link building it is still very much …

more ...

Is your website too Dynamic for SEO?

If you’re not on the first page of rankings, it’s even less likely that you’ll get the traffic that you’re looking for. While you can’t always control who links to you, successful SEO often includes promotion and outreach. This includes reaching out to other sites …

more ...

Market Segmentation

Head terms are searched more frequently, have less words (3 or less in most cases) and are often much more generic and competitive as a result. Long-tail terms are longer phrases (commonly over 3 words) and more specific. While long-tail keywords are usually less popular, we can usually tell exactly …

more ...

Make rankings the focal point of your marketing efforts

Every search engine has software, known as Crawler or Spider (in case of Google it is Googlebot), that crawls the webpage content. The basic thing you need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This …

more ...

Top trends in URLs to watch

When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for ‘seo consultant’ and you stuff every webpage with these keywords even if they have nothing to do with these …

more ...

Make landing pages a priority

Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. It can take time, but fixing problems at the root level will allow your online reputation to repair much faster. But not all duplicate …

more ...

Analyse your existing CTR

When Instagram users repeatedly see people they follow talking about a product, they head to Google to research it more. Our search autopilot switches off only once we are ready to click on a result. The entire interaction generally takes less than 10 seconds. We spend less than two seconds …

more ...

The benefits of link building to your search marketing strategy

In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search …

more ...

One important aspect is SEM

The aim of SEO is to rank highly in a search engine; It is natural to want to talk in your terminology and not that of your visitor. Companies who sell in a B2B environment typically write content with their product names and internal terminology. Successful search engine optimization does …

more ...

Search marketing implications related to keyword density

In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. Writers and content creators are so focused on creating content optimised for …

more ...

Combine responsive design and local search for Supercharged SEO

Content includes everything from press releases, blog posts and landing page content, to videos, articles and social media tweets. If users do not get what they want they will stop using the search engine and the result of that will be that advertisers will stop promoting, so quality score is …

more ...

SEO thin content best practice

If users consistently ditch your site, it’s a sign the content doesn’t match up to their expectations. Therefore, you will want to check that everything is intact with it. ASO is the cool Canadian cousin of SEO and the two can work together in terms of linking. Matt …

more ...

Update your blogs on a regular basis

Industry leaders spend countless hours tracking trends. Utilizing outreach techniques is a great way to get your content out into the world. Using flash is considered to be a cheaper option than others; however, Google will not rank your website high if you are a user of flash. Google is …

more ...

To get fast rankings, you need long tail search

It takes time for Google to recognize your website and assign it the authority it deserves. It takes time for it to see that changes have been made, compare the quality of your website and your content to everyone else in the same space. Be willing to be wrong (if …

more ...

Don’t forget about long tail search

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages The key is to aim them at beginners and explain every single step for solving a particular problem. Solving real customer problems is a major key to mastering …

more ...

The secret behind offsite SEO

Create an XML sitemap and submit it to the search engines (Google, Yahoo, Bing) to let them crawl your website that much easier. By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that’s answering a question, listing ideas, educating …

more ...

Emphasizing fast results by using analysis

When you are creating text, keep in mind that web users want to get information quickly. So, express yourself in as much detail as necessary, but as succinctly as possible. For example, avoid long, nested phrases and break up your texts with short paragraphs, bullet points, headings, and images. The …

more ...

Analyzing search engine indexing reports

Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links. A professional SEO agency, filled with dedicated copywriters, optimisation experts and analysts can really make …

more ...


How you will benefit from indexed pages

Remember that quality always overrides quantity and focus on relationships and people, rather than numbers. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to …

more ...

The steps needed for putting splogs into action

Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph. There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem …

more ...

Make indexed pages a priority

Tutorials and top-ten list articles are a couple of good examples of the types of posts that have great potential for getting backlinks from other websites as references. When you delete one or more posts or pages from your site, there’s often collateral damage. Many marketers talk about the …

more ...

Link Intersect for SEO

Quality always beats quantity. Better have 1 trusted website referring to you, than 10 spammy ones. As these could harm your site or even lead to Google penalizing you. Now we’ve established what SEO is, as well as what and not what to do – it’s time to build …

more ...

Latest developments in domain authority

Each blog post also contains a keyword-rich subdomain with the date and title. The main reason why websites go for search engine optimized content is that it increases the traffic on their site and promotes it to a wider audience. Why a company needs to invest their time, resources, and …

more ...

The steps needed for putting bread crumbs into action

And the result of this is that you end up having to learn through experience, and testing, and having worked with many different sites, and frankly it takes years to accumulate that level of experience. Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll …

more ...

Write a 1000+ words article about doorway sites

To Google, site speed is a critical ranking factor. Google believes that faster loading pages yield better user experience (UX) which is a prerequisite for more satisfied customers. SEO measures can take some time and effort. But what is the point in investing time and effort if you cannot see …

more ...

How to survive your first encounter with organic links

Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. If you have two domain versions of your website, i …

more ...


Myths and misconceptions about forums

We also recommend checking Google Tag Manager to take inventory of active scripts on your site. Although Google Plus might be one of the less popular social networks out there, it’s still part of the Google Suite of applications and does play a part in boosting your site’s …

more ...

A few words on content

Instead of a computer being told what to think, AI is coming up with its own thinking. Artificial intelligence allows us to use audience demographics and search histories---their past and their preferences – to bring similar people to a business. A keyword is a search term a user types into search …

more ...

Write a keyword-rich introduction about SERPs

Search Engine Optimization (SEO) is the art and science of making enhancements to your website in order to improve its rankings in search engines. SEO can help a growing startup establish its presence and meet business goals. Select the best related keywords and start a list. Words with low competition …

more ...

Take care when dealing with SEO

Search engine optimization or SEO in short, is a set of rules which can be followed to optimize your website for search engines and thus improve their search engine rankings. For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. For me internal …

more ...

Unexpected ways organic links can impact your marketing efforts

Anyone, who wants to effectively market on the digital platform, essentially has to take the help of SEO practices. The challenge is to discern the difference between signals and just noise. People won't link to your content unless they see it. At the same time, you need the right people …

more ...

The first choice should hosting location

SEO will never be a one-size-fits-all exercise. Simply, when you’re in a rush and using such a small device, speaking is much easier than typing your question out. I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you …

more ...

The infamy behind SEM

There are conspiracy theorists for almost everything, I guess. If search users commonly misspell a keyword, you should identify and use it. All you need to do as a content marketer is to put conscious effort towards the pages on your website and build them out with a potential visitor …

more ...

Unlocking the mystery of gateway sites

They compare the performance and context of your content to the strength of your keywords. When deployed properly and timely, 301 redirects can get the job done in transferring your SEO authority from the original source to the new location fairly quickly. However, the more noticeable results that a user …

more ...

Why have keywords been so popular?

In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method will do nothing to boosting your website’s ranking. Websites that …

more ...

Go long-tail and forget 301 redirects

Once you've decided to try and remove a link, contact whoever owns the site and ask for that link to be removed. Keyword research is a critical component for search engine optimization because when used correctly it provides a road map for both the design and execution of building websites …

more ...

Let's follow SERPs best practise

Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. Google's primary goal is, just like for any other company, to earn money. And Google …

more ...

People still ask me about blogs and its importance today

Content includes everything from press releases, blog posts and landing page content, to videos, articles and social media tweets. Although you may now have a fully optimized site, your domain authority is still more than likely not at the range you want it to be at. We said earlier that …

more ...

Personalization counts: how do splogs fit into this?

With White Hat tactics, search engines are more likely to uphold your rankings as you continue to grow and add more content, so if you’re a website that is need of a constant flow of visitors - this is the only tactic that you will need. And after coming a …

more ...

The mysterious world of keyword density

Make sure you keep up to date with the latest changes to search engine algorithms and if you are hiring a SEO agency to provide you with SEO services, make sure that the business is frequently refining their SEO strategies to reflect the changes in the world of search engine …

more ...

The steps needed for putting widgets into action

Google stated that there are three top factors that go into their search ranking algorithm: RankBrain, their artificial intelligence system, content and links. They also then clarified that the top two factors were content and links he no follow link tag has done a lot of good for the online …

more ...

Education is the best legacy when it comes to forums

Thin content on category pages can also arise when drilling down into faceted category navigation until a page is reached with no products. Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and …

more ...

Tell me more about SEM

You should make sure that all of your websites (if you have more than one) link to each other, as this search engines can often base page ranking on how many links you have with other sites. This is especially the case if the two websites have similar content and …

more ...


inserted by FC2 system