Traditional marketing / advertising is outbound, meaning you have to disrupt people’s attention in order to communicate your message (i.e. A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading …

Google wants to reward RICH, UNIQUE, RELEVANT, INFORMATIVE and REMARKABLE content in its organic listings – and it has raised the quality bar over the last few years. Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors …

So, tough to learn. Keyword stuffing results in a significant increase in keyword density and is labeled as spam by search engines, which usually results in the devaluation of the applicable page. There is a general consensus that sites copying other people’s content is a matter of legality and …

It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put …

Overall, the goal of onsite optimization is to increase the relevancy of a web page (link is external) in response to a specific query. Unfortunately, SEOs often get caught up trying to please search engine algorithms and forget the most important optimization principle: do what’s best for the visitor …

Reach out to influencers once your blog post is published. Some will share your post on their networks. That’s the way to attract attention and get more traffic. There are three tech companies in the world that most of us will have heard of: Microsoft, Apple and Google. However …

Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high A little keyword research can go a long …

your business’s industry is also maturing. When using internal links, it’s important to link to the page with descriptive keywords. That helps your rankings and your visitors as everyone will have an easier time figuring out what the article you link to is about. Overall, the goal of …

You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better. Zorro is the only exception to this; he wore black. If you make poor keyword selections …

The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. The field of search engine optimization was once focused on one major goal: harvesting intent from search. The more relevant your website is to …

SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms …

The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. There are two audiences that search must consider: carbon-based life forms and the artificially intelligent computational silicon ones. One of the best ways to start earning …

Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text. Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for …

Rather than using the miniature touch screen, millennials and even users from Generation Z can use Google Now, Siri and Cortana to search for whatever they want, whenever they want. SEO isn’t about gaming Google. It’s simply about creating content that people want and that satisfies their search …

For example, an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering …

Yes, in a vacuum having 10 pages versus having 2 pages is a good thing. There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site …

However, many SEO practitioners today consider this practice outdated. Search engines may now penalize or ignore such keyword-stuffed pages, save for extremely obscure or lengthy keyword phrases. Search engines algorithms have also evolved to balance on-page criteria (i.e. keywords) against off-page criteria (i.e. inbound links) to favor more …

Two things stand out when it comes to technical SEO; the page speed and mobile friendliness. You would have already searched something on Google – when you look at the first couple of results, do you expect them to present what you searched for? Being ranked highly is of great benefit …

As a business owner you need to have a plan in place to promote your business and obtain new clients. Although the resource investment for monitoring each individual query and providing content for it isn’t reasonable, monitoring and building content for categories of queries is a manageable and worthwhile …

Google has thousands of ranking factors and sub-factors that go into their algorithm and we could talk about them all for hours. Understanding the most important SEO ranking factors will get you on the right track fast and let you understand what your primary focus should be when optimizing for …

A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google’s ranking signals. Seemingly random things become less so within the right context. Clearly defined business objectives pave the way …

It may seem quite fascinating for your website to have a lot of content for a lot of people. However, it is not okay is using and spinning the same information over and over again just to stay in sight. The best discoveries I’ve had have come from my …

Search engines are more likely to give your website a good rating if you are popular amongst users because of the user-friendliness and the ability of your site to create user engagement by giving them relevant and beneficial content and making it easy to understand. If you are using some …

All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely to be found out. Heading tags (not to be confused with the head HTML tag or HTTP headers) are …

The structure of your URLs can also help search engines to better understand your website content. If you can alter the URL so that, for example, it includes the name of your website, you should make use of this. Nobody likes spam, and neither Google. If you are posting spammy …

In itself it cannot be harmful for your SEO but what would Google prefer? The bounce rate is an important metric to measure the relevancy of content to users. The goal shouldn’t be to generate links, it should be to generate buzz or discussion; to share knowledge or data …

All this means for you is you have to be extra cognizant of the quality of your pages, making sure they satisfy searcher intent to the fullest. Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page If you’re a small …

Not only will a great linking setup be useful when proving your authority to Google, Yahoo and Bing, but it can also create a much more complete interaction with your potential customers. The creation of effective link bait boosts traffic and leads to higher rankings. And all these search engines …

Short titles are likely lacking in enough information for both users and search engines. To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience …

Google regularly makes new updates to their ranking algorithm, and the changes made by Panda are still a major determining factor between what ranks on the first page of their results and what does not. A good place to look for keywords is your internal site search. Offering visitors a …

Adding endless pages of irrelevant content to your website won’t increase traffic. In fact, you’re actually erecting a STOP sign. The content that you publish needs to be relevant. Help people by providing valuable information. After all, isn’t your business trying to solve people’s problems, not …

There is an old adage used by webmasters which sum up most successful websites, “content is king”. It’s important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and …

When someone does a search (called a query) and the search engine checks the index for all the web pages associated with that search, the search engine needs a way to rank those web pages in an order that is useful for the searcher. If you've improved the crawling and …

Old SEO practices meant a huge emphasis on keywords. You’re going to run into things that are going to be unexpected and will get you in trouble with your clients or will give you a nice big dip in the wrong direction as far as search results go. Customers …

The inputs and outputs are changing; the data layers are being mapped but cannot yet be understood or correlated. ake sure it’s easy for website visitors to find your cornerstone content. Create custom promotional images for sidebars or add topics to menu drop-downs when relevant. Or add a hub …

Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor’s DA when starting your SEO analysis. In my opinion this will allow you to gain at least some initial visibility into your ranking potential. Until Google …

Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your site won’t pay off in the long …

Using flash is considered to be a cheaper option than others; however, Google will not rank your website high if you are a user of flash. Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This …

The freelance world might disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having the expertise and experience to deliver, hands-on, every single facet of what makes up contemporary SEO. SEO is important whether you’re a …

To rank well and help users see you and get to know you, you would need to avoid thin content.Thin content is what Google considers to be of little value. SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t …

Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but …

You will never get enough traffic on your website. That’s the human nature. We always strive for more. Note any errors you notice with your global navigation at first glance, but for the sake of time you don’t have to review every single link in your global navigation …

Backlinks are an important part of SEO as they can promote your website. Linking to other websites helps to increase your popularity, reputation and most importantly your Google search ranking. While many backlinks can be useful, some prove to be detrimental to your SEO strategy and leave you out of …

According to similar web mobile now drives 56% of all traffic. So mobile search is leading with overall searches and in future, it will grow further more. So AMP pages play a vital role in Google Mobile-First index. It helps to improve usability and convince users to stay longer. AMP …

Instead of focusing on keywords that get you more traffic, focus on those that translate into conversions, revenue and profits. There is a similar function in Google Webmaster Tools. SEO is a set of practices and techniques to optimize a website to get it to the top of the search …

Search Engines believe that if other websites are linking to your web pages, you must have something good to link to and a Search Engine will rate your page that is being linked to more positively. To be a leading part of this new marketing technique, it is necessary to …

When you link to reputable 3rd parties in your website, you are indirectly benefitting your SEO in many ways. Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating …

When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. You’re going to run into things that are going to be unexpected and will get you in trouble with your …

In fact, for the best results, it needs to play a major part in your entire company culture. This can create duplicate content between the product pages, themselves, and the corresponding product review pages. Expanding your online operation into a new market? Want to ensure that your website is ready …

So many tools promise one-size-fits-all analytics insights; some purport to tell the future with predictive analytics. Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with more information about the …