The search engines try to help searchers narrow in on what they’re looking for and to provide refinement suggestions in a number of ways. Since you’re aiming for content that would stand the test of time, avoid writing articles that hint at a particular timeframe. The average top-ten …

Would you refer this website to a friend or relative? Plenty of pages provide unique and interesting content, but that does not make them relevant for every search query. Building trust means advocating for the site visitor to get what they’re promised. Google wants to see a healthy link …

Links have always been a valuable aspect of an SEOs strategy, and many SEO agencies focus on building relevant links to get first page search results on Google. The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to …

To determine which results to show for a particular search query, search engines use proprietary algorithms to first find all pages that are organized by keywords relevant to the search query and then rank them based on relevance and popularity. You can republish articles on your blog to prevent it …

Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might not necessarily be the links you would have chosen to display. There is a massive amount of content available on the internet, but none is more important to website …

The more you focus on Google and doing the right thing for website visitors, the more you’ll win at SEO. The right threshold for you may differ. The hardest part can be knowing what customers want to read or watch a video about. From an SEO point of view …

Social tools allow people to talk directly with each other. Halfway through 2015, Google announced that mobile searching was more popular than traditional desktop searches on 10 countries, including the mass markets of the US and Japan. If you want to link to somebody but you don’t want it …

SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines to look for what you have to offer, and in the area you are offering them in. Keywords are a critical component of …

If it would be helpful to your audience, share it. If you’re approaching your content marketing from a creative perspective, your content will never be the same as another. If you go to Google and put in the same search and put “Facebook” after it, it may show up …

Kiting internet trends is one of the most exciting things search marketers do. A clear, direct URL is the best route to take in order to ensure that users know what they’re getting from your website and are prepared to click on it. In many cases, this can also …

Submission via Google Webmaster Tools is the most effective way to manage your crawl and to be crawled quickly. This process is repeated until all scenarios were tested, i.e. Take a few minutes to jot down some word combinations that website visitors might use to find you. Once you …

A good tweet peaks at 18 minutes but an evergreen blog post lasts for years. Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. You can control both the pages …

Google expects pages to load faster so that clients can get the value for their time and resources. If your pages load slowly, the bounce rate will be very high and conversion low. Although pay-per-click marketing can provide great results, there is still a general distrust of advertising when compared …

If you can’t meet a visitor’s need on that page, direct them to a page (or even another site) that can. The user will greatly appreciate it and your webpage’s authority will be boosted. Search engines treat customer reviews as new website content and engagement, which are …

h1 tags are the second title tags of your content and send strong signals to Google. If appropriate, try to include your focus keyword in your h1 tags. Doing things to competitors like using advanced knowledge of current search engine penalties from algorithm changes to sink them is an aggressive …

When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. Think hard about the overall message of your content, including the …

Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. Understanding how crawling, indexing, and ranking works is …

On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it begins with having a stronger understanding of the subtle changes Google has gone through in recent times. Monitoring a wide …

But that doesn’t make that kind of content evergreen, as it is not relevant all year round. Want to drive more quality traffic? Optimize your content for Google answer boxes! However, much like onions (and ogres), SEO has many layers. Why a company needs to invest their time, resources …

Use that information to write exceptional content and do not be afraid to let the world know about what you have to offer. Links at the top of a page carry more weight than those further down. Long term, having good SEO will continue to bring people back to your …

Google rewards websites that stay current rather than becoming stale, rolling for years on the same exact content. Brainstorm on the inputs, not on the outputs, which means that you should determine the elements that directly affect the area you want to improve. Excessive link exchange ("Link to me and …

Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. You have complete control over anchor text on your own website, and you should use it to your advantage …

An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. Search engine optimisation (SEO) is a long-term …

Backlinks are commonly referred to as one of the top factors Google uses in deciding what sites to show in a search result. Write good content that people not only want to read, but that they will comment on and share via social media. Share your content on your company …

A “link” is when another website talks about yours and “links” to you as attribution. Throughout the years, SEO has changed substantially. The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. A more …

“Link building” is a term that SEO practitioners use to describe the process of building credibility. The idea is simple: people link to your website when they perceive your brand as a source of authority. First of all, it is assumed that you have a huge theoretical knowledge and then …

A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should be smooth and easy to follow. If you're trying to get links from colleges, create content targeted at them …

A new shift in SEO strategy, and a redefinition of its goals, will ultimately result in a stronger campaign that can withstand the changes in search algorithms. Use Fetch as Google to test whether Google can crawl and index important pages within your site. Do you wonder why nofollow really …

Ahrefs and Moz and very precious Screaming Frog SEO Spider. Did you know that there are hundreds of reporters out there looking for expert advice? If you’re good enough, you can be featured on big sites like Wall Street Journal and Forbes with a link pointing back to your …

We all know that when it comes to link building, we aim for the authority links in the first place. But they’re also the hardest to land. If your content offers relatively little value – and it’s generally easy to tell when it does – there’s a possibility that …

And what’s better, blogging gives you another SEO benefit: fresh content. Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 …

Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms. Google will rank it – for a time. Today, in order to create an attractive and appealing landing page, you must invest in the page’s design. Look at how your landing pages have …

Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. Check forums, online communities and Q&A sites to find the questions people in your niche …

Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. ASO is the cool Canadian cousin of SEO and the two can work together in terms of linking. Today, many sites use secondary menus to accommodate for additional …

Once you have built a great website and filled it with great resources, you need to tell people about it! Thin content is essentially any content on your website that is not adding any value either to you or your user. By performing Search Engine Optimization on a website, it …

Smartphone users have Cortana, Google Now, and Siri to help them while they are on the go. Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the …

Any change you make to your site that will impact your search index has to carefully considered. If people like your content, Google automatically likes it. You need to figure out your customer’s path to purchase (the buyer’s journey), before you can show up with the right content …

That’s why you need a professional SEO company to ensure that you don’t fall into copywriting bad habits and start to take the easy route to a weak ROI. Be advised that certain keywords can be more expensive than others. Businesses that stick to the old SEO trick …

Search engine optimization is a set of best practices that cater to both Google’s algorithm and the user experience. The ranking factors that play into Google algorithm have various weights and importance, and the algorithm constantly changes. The standard rule of thumb is a minimum of 200-300 words per …

It all starts with the quality of your own product or content. Create content that people will want to share and link to. Otherwise, get your wallet out. Classic data aggregation site services are Metafilter and Digg, which are not as popular as more modern services like Scoop.it. Google …

You should instead indicate to mobile browsers using the viewport meta tag that a page should adjust its content to match the width of the device. For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. In a nutshell, it gets …

Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. It is not uncommon for Internet users to only review the first few results when they search for a particular term. As part of any digital marketing strategy, Search Engine Optimization (SEO) is integral to driving customers …

The majority of learning can be done online, but some should be done in real life. While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file …

The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long. Category pages …

HubSpot has a great tool called Website Grader that can check if your site is Mobile Responsive and has Viewports configured. Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. We all know that videos are a great way …

When a request is made to a server for a page on a website, the server returns an HTTP status code in response to the request. The actions you take to optimize your site will have a direct effect on your SEO ranking. Many questions consumers ask these apps are …

Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. Every SEO strategy focusing on making the best website possible, will make …

Then everyone starts thinking “We are great — let’s reverse engineer this data and show just how great we did.” It’s natural to be influenced by feedback, but growth marketers have many, many ideas and a decent portion of them will fail. CSS errors could also impact search rankings …

Tell beginners what they need to know about your business or industry. However, we’ve seen some of our clients rank very quickly without being a “brand” by traditional standards. An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site …

Keep track of how many times your past keywords have yielded expected results. Use the right tools to track where you rank for the keywords you target. Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. SEO is not hard. It …