Create content about stickiness

Do a search on both your local Google and Google.com. Cross-reference this with data from Alexa. Variables that consistently show an improved market response will then be incorporated unto ‘A’, thus enabling a marketing team to formulate the best marketing strategy possible. When you have submitted your website to …

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It’s a win-win strategy with an emphasis on white hat SEO

When determining the value of a keyword topic it’s important to understand what it will take to drive traffic for that keyword. Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links …

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When your use of mobile search becomes obsessive

As we all know, Google change their algorithm 500+ times a year, and these are the small tweaks to make user experience and results better, and these are largely unconfirmed. Then come the larger, more drastic algorithmic changes that sometimes cause a stir in the SEO industry, mainly due client …

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Lessons I've learned from hits

On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the measures and modifications that are made on your own website. There are several elements on your website which you can influence and which enable search engines to index your content and understand …

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Make it sufficiently broad

Links need to actually be of interest to the reader. They must be relevant to the reader’s concerns and answer a question, provide advice, show images or do something else that is beneficial to the reader. This might sound tough, but it’s really not. Duplicating portions of content …

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Consider page impressions at the inception

Another valuable way to improve your domain authority is by getting other people to link to your website and your content. That takes time, some strategic networking, and a little ingenuity. Ask your customers for reviews, mark them up with structured data and present them on a particular page on …

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Invest in organic links

Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. Even though links from Wikipedia are nofollow, there is speculation that Google’s algorithm still does take these links into account, at …

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There is no such thing as an SEO certification

There’s dozens of factors that go into links, but generally speaking, if your website attracts a lot of links from high quality sites, you will rank higher. If they struggle to find relevant search results within your site, they may return to Google to find someone whose site is …

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Concentrate on actionable sitemaps

SEO (Search Engine Optimization) represents the process of optimizing the complete content on the website (including its code) for web browsers, with the aim of increasing the visibility of the website through organic search. Search engine optimization is perhaps one of the greatest marketing tools to come about online, but …

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High advertisement ratio can be mitigated by using SERPs

Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. Keywords are still a factor in content, but with the Hummingbird update …

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How to focus on walled garden sites

When you regularly audit the performance of your website, it’s possible to keep track of noticeable changes on your pages. SEO and content marketing go hand in hand. So in the post Penguin era, 5 or 6 links from relevant low PR but high DA sites are much better …

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Lets look at our approach to nofollow links

A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and a blog post can tick all these boxes. Companies should consider how other reputable sources cover the chosen topic and …

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Small but important things to observe about 301 redirects

Our search autopilot switches off only once we are ready to click on a result. The entire interaction generally takes less than 10 seconds. We spend less than two seconds evaluating each result before the click. However, the phrases ‘organic coffee beans’ and ‘best coffee shops’ offer plenty of information …

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Advantages of keywords and how you can take advantage of this

Most times, search engines have no way of finding these URLs. The optimization process takes place in several phases and requires expert knowledge of marketers and web developers who work together on SEO analysis and improvement. Great content, however, is the backbone to your online marketing strategy. And the whole …

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Concentrate on actionable social media

In most cases, SEO specialists don’t use 302 redirects when fixing the on-site qualities of a website. Instead, a 302 redirect is often used when they want to test a new page for client feedback but they don’t want to damage or change the old page’s rankings …

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Establish your position regarding webmaster tools

Brainstorming keywords is the easy part of an SEO strategy, especially if you’ve been working in your industry for a while. One good way to identify keywords is to think of the phrases or the questions that potential customers ask when they’re considering purchasing your product. Some long-tail …

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Invest in sitemaps

The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. Whether you run your business online or not you probably already realize how important it is to advertise but if you are running your business online …

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Facts about URLs that will make you think twice

Besides this, it can also be a great idea to add your local business to Google’s ‘My Business’. The backlink is one of the strongest ranking signals for any site because they indicate its authority. Put aside any fears or concerns you might have, and engage with all of …

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Keep URLs short

If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. If you don’t know where to submit a guest blog post or what forums would be good to participate on, research where your competitors are going to get links and …

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Lets look at our approach to keyword stuffing

It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even longer to see noticeable results. If you conduct business online, you need to use website analytics to track …

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Pay particular attention to splogs when performing an audit

Keyword research can be time-consuming, but rewarding when done properly. External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable …

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Adopt a customer centric view of doorway sites

Zorro is the only exception to this; he wore black. Craft some content ideas (focusing on competitive keywords) and get in touch with the editors or the person who's responsible for guest contributions. Ask them if they’re interested in your content ideas. Backlinks are the so called “incoming links …

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Reasons why you cannot fully understand web portals

Don’t use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search …

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Understanding forums

When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main intention is sales, or informational keywords if your website aims to provide readers with important information. Search engines provide the modern information scientist with a hugely rich data set …

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Expand your RSS feeds as necessary

As an e-tailer, you can give search engines detailed product information to display – such as price, availability, and review ratings – right on the search page. Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to. The reason for …

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Its all about googlebot crawlers

Even though links from Wikipedia are nofollow, there is speculation that Google’s algorithm still does take these links into account, at least to some extent. Google does have a very good reason for penalizing websites with low-quality or “thin” content. What SEO practitioners are missing is the fact that …

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Learning about local search

Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this. For some time now, brands have been incentivising bloggers to add unmarked paid for follow links – which is against …

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A few words on offsite SEO

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. Long Tail Keywords are long …

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Determine what type of traffic loss you're dealing with

How do you work out the price of SEO packages? Create links on Q&A platforms. We all have questions, and we are all looking for answers. The best places to look for people that have questions are Quora and Yahoo Answers. Just as you would do with blog comments …

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Start by creating true 10x content

Link reclamation involves the discovery and replacement of broken links on your website, as well as other websites which point towards your online presence. Beyond search-triggered alerts, there are also social alerts and automated recipe alerts. That’s compared to only 34% of consumers who make the transition from interested …

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Create great content that people want to link to

Besides link building, social media and social bookmarking can help improve a website’s search engine standing. The more searches and hits your website will receive, the higher it will eventually be placed in a search engines ‘rankings’, meaning that it will appear at the top of a search page …

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Losing Focus on nofollow links

Just ask MySpace. If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth …

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Opting for Effective Search Engine Optimization

A layout that sufficiently takes into account the “above the fold” section is not only user friendly, but can also be assessed positively by Google. Your personal opinion can be interesting and valuable, especially if you have been in a specific field for a long time. But, if you want …

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Things that make you love and hate html

Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make …

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Aligning your goals in relation to hits

When working on your website, put the user first. Without them your site is worthless. Don’t bother with ‘shortcuts’. If it sounds too good to be true, it probably is. As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be …

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Remember that SEO make the web go round

Ensure that your share buttons are obvious put don’t affect the content by being distracting or disruptive to your work. If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are …

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Things about analysis you have to experience yourself

Keywords need to flow naturally within this helpful content, otherwise it leads to a terrible user experience. You would have already searched something on Google – when you look at the first couple of results, do you expect them to present what you searched for? Being ranked highly is of great …

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