Google reported similar findings in 2016, noting that 28 percent of local searches lead to a purchase. SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words …

Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. In reality, the best strategy is simply to ask yourself if the use and placement of a keyword reads naturally. The success of any website goes beyond Search Engine …

The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as fast as possible Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this …

It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. So what you can do is take all the information that you already have and present it in a manner that is more easily understood …

Announced earlier this year, Google’s “mobile-friendly” algorithm update, which began rolling out on the 21st April 2015, has boosted the search rankings of mobile-friendly pages for users searching on mobile devices. You have probably asked yourself, many times, “How do I build backlinks to my website for the best …

Aside from dashboards, it’s good to go into any analytics tool with a rough idea of what you want to learn or prove. I’ve seen many companies wrestle with their preconceived notions of right and wrong, and the ones that use shady tactics seldom win in the end …

This seems easy enough: The link can either refer to a document within the same domain (internal link), or to a page on a different domain (external link). Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for …

Monitoring a wide variety of data sets helps an SEO to spot trends and potential algorithm changes. The search engine crawler analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using your browser to view the …

When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the topics that are covered. They also browse the HTML code for metadata such as particular tags or markups, so that they can determine the relevance …

Bouncing is when somebody clicks into your blog and then clicks back out without taking the time to read your content, click any links, or answer your call to action. Every page is going to have some bounces. In fact, if you overuse keywords, you’ll be penalized. You wouldn …

Make Sure Your NAP (Name, Address and Phone Number) Is Consistent! – This is hugely important, not just for search engines, but for your customer experience as well. Your NAP should be the same across all platforms, from your physical marketing efforts to pay-per-click (PPC), email marketing and SEO. Although SEO …

However, if the info isn’t easily noticeable, you’ll have a problem. Today, queries don’t just return a list of ten blue, ordered links. They return results with images, videos, profile pictures, and all manner of meta data that help searchers choose the best result. If you’re …

Blogging is a great way to stay up to date while easily generating new, relevant content. Blogging regularly (ideally once a week at a minimum) can have significant implications for search engine optimization, since each new blog entry represents a new web page. Link building has always been an important …

People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they’ll be happy with paid ads. For confidence in quality, they’ll opt for organic search results. Pretty simple, right? Optimise your website content for the best organic …

To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things …

Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must have a different message to cater to the different consumer intent. Google/Bing Webmaster Tools allows you …

Nobody uses search engines to search Twitter; you use Twitter to search Twitter. You need to utilise all aspects of digital marketing to form a full SEO strategy. This will put your business on the map and really increase those website hits. This knowledge helps us determine the best strategy …

If you command authority in your specific niche, Google will always see you as an important asset. SEO is a complicated subject with many ins and outs, and it changes on an almost daily basis--but at the same time, it's not black magic. It's also not something you need an …

SEO will never die! As long as the web is around, people will need to search to find what they want, and some algorithm will control what gets served up first. The truth is that working on the search optimisation for your website is not a guaranteed source of traffic …

Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines. To that point, pages with short content that does not help website visitors at all end up falling short in search engines. This means that, the more presence …

We all know poorly written and thin content when we see it. Once you know what you’re going to say, it is always useful to plan out the structure of your post. Each webpage needs to have a unique title and you should try to include your primary phrase …

Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content. Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit …

Functionally, growth hacking means exploiting search engine weakness — not human weakness — but philosophically it means identifying advancement and revenue opportunities quickly. A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. Content needs to play a part in …

This isn’t just an idea or thought, it is a strong conviction that is rooted in the core of who I am and it is central to what I believe. I know SEO works because I’ve proven it. And I want to prove it to you. Google stated …

When relative path URLs (excluding the “http://www.domain.com” portion) are also used on the site (either in content or navigational links), it makes it all too easy for search engines to quickly crawl hundreds, if not thousands of HTTPS URLs, which are technically duplicates of the HTTP versions …

Will your SEO consultant be changing the strategies every time that search engines introduce new components to search algorithms? Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience …

Stop words are the small words in your SEO phrase, such as up, with, is, a, etc. While it’s widely accepted as a best practice to remove these from your SEO phrase, sometimes removing them can actually hurt your SEO. For example, “What is a graco taco?” makes a …

SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run. Did you migrate from HTTP to HTTPS or are planning to do so? If so, it’s best to monitor after so you can gauge the impact on …

When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users’ mistakes before the search even begins, so traffic will not increase using this method. Instead, your site will appear unprofessional and …

Onsite SEO refers to a set of web page optimization best practices that can be applied on your website to improve its ranking in search engine results. Getting featured in this part of SERP will help attract clicks and, ultimately, more visitors to your page. These larger websites are typically …

Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any …

People continually say that SEO is dead and that trying to rank in Google is futile. Then you get a sales pitch that points you to a social media product or some other type of paid traffic gimmick. It doesn’t take hundreds to see the needle move, especially with …

Pick a niche that has a large enough appeal to give you a big market but at the same time, pick a niche that won’t be too competitive for you to make any dent in. Look for subject matters that cater to a specific audience and that people can …

Every site, for the purposes of being optimized for Search Engines needs to go through a very timely process to complete the desired outcome. Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. It’s because that …

The key to growth is to set yourself up for it by having clean code, optimized pages for usability, and generally decent information for the user to consume. This process is quite complicated with the search extending to many different servers and indexes. Creating content that serves a need is …

SEO stands for Search Engine Optimization. Email marketing remains useful because it drives traffic and revenue effectively for a very low cost. You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You …

Take the time to ‘turn the light on’ to your audience, to see who they are, what they want and what it’ll take to make them interested in your services. Start by getting into the mindset of a casual browser. A link should only be considered quality if it …

If you've improved the crawling and indexing of your site using Google Webmasters Tools or other services, you're probably curious about the traffic coming to your site. Web analytics programs like Google Analytics are a valuable source of insight for this. Pick a niche that has a large enough appeal …

For example, a hack practice could be paying money for cheap traffic and then claiming it’s organic or from another less dubious traffic source. Could making your content timeless and relevant improve your website’s conversion rates? When most people think of link building tips, they think of building …

Building trust means advocating for the site visitor to get what they’re promised. The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. Google is interested in what the user does after they are on your …

Issues related to reputation are generally one of two things: a site’s brand is not appearing where it should in the SERPs or unsavory results appear at the top of a branded query. Different people grasp information differently, and your business message has to be available in every form …

Too many marketers still bring SEO in on the end of a content advertising and marketing project. They end a weblog publish or finalize a new advertising campaign, and at the end of the road, search engine optimisation is introduced in to find associated keywords and plug them into content …

Forcing someone with a screen reader to listen to your keyword heavy ALT text sounds annoying - they don't end up any better informed. Smartphone users have Cortana, Google Now, and Siri to help them while they are on the go. Long-Tail Keywords – Long-tail keywords are designed to target an extremely …

The “About Us” section is often the most overlooked aspect of a company’s website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user …

If creating and maintaining consistently substantial content sounds like a daunting task, you can hire a professional web copywriter to do it for you. There’s essentially no argument that can be made to discount analytics as a core part of SEO programs. SEO allows you to capture demand when …

Search engines will penalise or even completely hide pages that are too similar as showing duplicate search results is unhelpful to users. The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions …

Too many internal links can result in the user getting frustrated by getting bombarded with links and ultimately not interested in your content. And then, I think the third most difficult part or the thing that makes SEO so difficult, at least for me, is the misunderstanding around what SEO …

Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers Email is a gray-haired business tool and remains the ultimate survivor of the old-school marketing tool chest. Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation …

The more relevant your website is to the search keywords, the better positioning you will get and possibly cheaper pay per click pricing. Keywords or key phrases are simply the search terms someone types into a search engine, such as Google or Bing, when they are looking for certain information …

Reviews are a ranking factor for Google. Listings with many reviews tend to get better rankings. In addition, it helps if the keywords that you are trying to rank for appear in the reviews. There's also a correlation between high rankings and a mention of the city in the review …