The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for a Website in SERPs (Search Engine Result Pages) to provide a short description about the Website. Every time that Google introduces a new component in its algorithm, one constant factor has been …

This is very similar to duplicate content, however it manifests itself in a different way. For users, when returning a 404 error you should make sure to display a human friendly “not found” page that helps users find what they were looking for. Based on some online surveys, SEO is …

Once Google understands the intent, it often will offer an excerpt from its Knowledge Base, which is a snippet of information from a highly trusted resource. The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for …

When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But with the advent of Apple’s Siri, Amazon’s Alexa and Google’s nameless Home assistant, things are moving fast right now. There’s a …

These are all very important questions to ask yourself when assessing the homepage and website overall. Google is “learning” what a good result looks like based on the search query. You’ve created a website and published it on the web, but now you’re probably wondering how people — the …

You get what you want—top rankings on Google and “free” organic traffic. Adjusting your keyword distribution gives you power to change your campaign over time. When people search for information online, they’re looking for content that will satisfy whatever need they may have. You need a clear strategy …

Having a company blog can really help with your SEO efforts. It’s something you can update regularly with relevant content, which Google will pick up on each time it crawls your site. But when you’re writing your posts, it’s important to make them as SEO-friendly as possible …

Keyword research can help you discover new content opportunities, while it can also improve your existing content. Did you know that the location of your provider’s servers, at the time of writing, can make a big impact on your search engine rankings in local varieties of Google? This seems …

Links with over optimized anchor text in articles or press releases distributed on other sites. It is going to be absolutely essential for digital marketers to consider these voice-search functions for their campaigns in the future, and those that fail to will really fall behind in terms of search engine …

This aims is to get more visitor traffic for a website, as well as improve its visibility on a search engine, in an organic and un-paid manner. You just show up when they are looking for businesses like yours. Getting high-quality links from outside websites is key — especially if you …

Increasingly specific and much longer search queries are required in order to find the right information. Searcher intent is defined as the intent with which a user conducts a search, meaning the information that users are searching for. I assume all of us are already creating quality, useful content by …

“SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is …

In my case, I started as a web developer and migrated to SEO through my love of analytics. It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of …

That is why features like Apple’s Siri and Microsoft’s Cortana are so extremely popular; they give the user the opportunity to actually ask a question and have it answered (most of the time). Try and write blog content for external websites, which will link back to your website …

The larger or higher-resolution an image, the more data is needed to load the image file. Each new image will slow load times further, so ensure your image files are kept as small as possible and the dimensions of your images are only as large as your site requires them …

Rather, it is recommended to use the anchor texts for controlling Link Juice and to make it easier for search engines to assign topics within a website. Temporary redirects indicate a page has only moved temporarily so search engines won’t update their links or pass on link equity to …

Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. Only target head keywords if it is part of your brand identity, but even then they are rarely worth creating …

Google will rank it – for a time. Sentiment is an increasingly interesting factor for search (and social media). A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you …

Adjusting your keyword distribution gives you power to change your campaign over time. Only link to pages on other websites that you think your visitors would find helpful, valuable and/or interesting. Most people simply ignore this part as not important – please don’t do the same. Remember the following …

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Although there are numerous Meta tags, only a few of them have major impact …

The world is always changing, and you have to keep up. If you do, the rewards can be great. SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too …

In order to avoid any penalties it is a best practice to nix pages that have less than 300 words on it. Amazing content—evergreen or not—is highly likely to generate ongoing interest, engagement, links, and traffic, leading to increased sales/conversions and brand awareness. Links within long-form, evergreen …

Too many times websites lose the interest of readers because of the time that is taken by them to load. A website’s inability to capture the attention of the users and engaging them is not welcome by the search engines. Find a niche directory you have never heard of …

Somewhere, amongst the responsive web design and the pay-per-click marketing campaigns, advertising has lost its effectiveness. Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe …

So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. A new shift in SEO strategy, and a redefinition of its goals, will ultimately result in a stronger campaign that …

Linking that does not fulfill the reader's needs should be left and you should only focus on providing the readers with relevant and related data. Google doesn’t determine a “brand” like you and I do – the algorithm looks at quality signals dictating the authority or “brand” power of a …

Every site has at least a few internal links because you have to in order to link your content together. But it’s a benefit to your SEO efforts AND for your visitors to add in a few more internal links. It helps people and the search engines find your …

This is far better than having one endless page of blog posts as this particularly negative when it comes to user experience and is completely impractical. It is totally devoted to get higher search engine ranking position and user attentions towards your website which automatically results in increment in your …

A backlink from a more important page that is high in popularity itself will count more toward a higher ranking for your website. When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. There are different areas of basic SEO you need to …

Ha!) I spend the majority of my time learning about Google’s search engine algorithm and duplicating my strategy to Bing and Yahoo for two very simple reasons: Like news articles, content that includes statistical reports will also go out of date. The image below identifies the advertisement sections where …

Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content ("on-page factors"), external profiles ("off-page factors"), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system …

This depends on the one hand, on the naturally limited performance of the crawler in question and on the other hand, the rapid growth of the Internet. Zorro is the only exception to this; he wore black. Ensure that your site loads quickly, not just where you're located, but from …

They don’t need search engines to find each other. Satisfy your users’ intent. Give them the information they seek! Perhaps they are searching for formal wear. So, you are trying to rank for those things, tuxedos and formal dresses or wedding outfits, which are tough to rank for. It …

URLs are great real estate for keywords. Add keywords to them so Google has an easier time determining what your page is about. Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. To stand …

Check to see if all your global navigation links are working properly and that they are for the most part all HTML links, as these are the type of links that are most effective in passing link juice. it has become one of the best ways for startups and small …

Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While the way you craft your content and the copy of your website obviously have an affect on your SEO, it’s important not to forget about …

Analytics, website optimization, and the more technical aspects are governed by the cogent side — the head. Canonical Tags are intended to prevent duplication of content, but make sure you have a canonical URL for your filter pages rather than accidentally telling search engines they’re duplicate pages. If you aren …

Google uses over 200 ranking factors, and some of the most powerful ranking factors involve backlinks. Good SEO practice is telling Google about this wonderful content as soon as possible so your website can be listed in the search results, preferably on the first page. Growth hacking is the practice …

The best way that you are going to make your website rank in search engine results pages is to create content which your users find engaging. But that doesn’t make that kind of content evergreen, as it is not relevant all year round. Your customers may not realize it …

If your content offers relatively little value – and it’s generally easy to tell when it does – there’s a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. Don ’t keyword stuff – write …

All websites stand to benefit from SEO. In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about. SEO and SEM tactics are not disappearing any …

Make sure any SEO consultant you hire has years of real-world SEO experience. Anyone with a site that provides useful content and has the right network can now drive organic traffic. According to Google, website loading speed is a very important SEO factor. Google takes page loading speed into account …

There is nothing as sad as people who spend days and weeks writing about something and then… nothing. All that passion and knowledge for nothing. Good, and yet unnoticed articles are something that happens every day and to everybody. Aside from dashboards, it’s good to go into any analytics …

If you focus on building links that send real visitors to your website, you will soon find out that it does not matter if a link is nofollow or not. Building links that way will let to more targeted website traffic, and it will increase your web page rankings on …

Search engines crawl each website to make sure the content in your descriptions matches the content on the page. Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely …

For search engines, the opinion of the users is what matters the most and is thus given the highest importance. White hat, grey hat, and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines …

The most important targeting decision is to figure out who the target actually is. Other search engines are likely to follow suit eventually anyway, so it’s advised that companies make their sites mobile-friendly sooner rather than later. Your content will only help the site to rank higher if it …

When you have the structure for your future copy in front of your eyes, it’s easier to decide what to do next. In our experience, 100-200s of milliseconds load time is a solid benchmark. With the likes of Google Analytics and other tracking software, it can be much easier …

Offer little food and you’ll provide little for Google to use to understand the focus of your site’s content. As a result, you’ll be outranked for your target search keywords by other websites that offer more detailed, helpful and informative content. In my experience optimizing PPC campaigns …

A little keyword research can go a long way in helping you understand what your audience wants. Because they’re so often avoided by using them you can access potential customers you would otherwise never attract. So if you want to build an effective SEO strategy make sure you research …