The steps needed for putting web crawlers into action

Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. Web crawlers don't read a website in the same way a human does, since they …

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Try to target a hungry crowd by paying attention to forums

SEO teams and paid search team of an establishment can work together optimise keyword strategies, content strategy as well as landing pages. A focused crawler crawls the web looking for topic-relevant websites on a specific subject and disregards websites that are not relevant. So what constitutes low quality and how …

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Let's follow citations best practise

The more complex the search term is, the more willing users are to explore search listings beyond the first few positions. If visitors get what they need from your site, they’re more likely to come back or link to your pages. A search engine results page (abbreviated to SERP …

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Reasons that people rely on inbound links

Add more value to your words. If you can say something in fewer words, do so. Add structured data markup in your website's code to include vital business information for Google to find and showcase. Continuous targeted learning can help you gain skills for snatching traffic from many mediums, not …

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More focus is put on offsite SEO

There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance of an entry is how appropriately it meets the needs of the given search query, while the authority is how trustworthy or respectable the source is. Authority is determined, in …

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Learn from these mistakes before you learn about indexed pages

Some of the tools I like using are Market Muse, Ahrefs and Semrush. Make Full Use Of Citations – Links are absolutely essential for search engine optimisation. In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying …

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Here's what industry insiders think about backlinks

A good tweet peaks at 18 minutes but an evergreen blog post lasts for years. Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. You can control both the pages …

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Create an Engaging Web Presence by the use of mobile search

Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. You have complete control over anchor text on your own website, and you should use it to your advantage …

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How you will benefit from long tail search

Backlinks are commonly referred to as one of the top factors Google uses in deciding what sites to show in a search result. Write good content that people not only want to read, but that they will comment on and share via social media. Share your content on your company …

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Thinking about local search makes everything OK

Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms. Google will rank it – for a time. Today, in order to create an attractive and appealing landing page, you must invest in the page’s design. Look at how your landing pages have …

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Maybe RSS feeds will be a thing of the past

Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. ASO is the cool Canadian cousin of SEO and the two can work together in terms of linking. Today, many sites use secondary menus to accommodate for additional …

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How do I build backlinks?

Search engine optimization is a set of best practices that cater to both Google’s algorithm and the user experience. The ranking factors that play into Google algorithm have various weights and importance, and the algorithm constantly changes. The standard rule of thumb is a minimum of 200-300 words per …

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Things that make you love and hate meta tags

You should instead indicate to mobile browsers using the viewport meta tag that a page should adjust its content to match the width of the device. For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. In a nutshell, it gets …

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This story about hits will haunt you forever

Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. It is not uncommon for Internet users to only review the first few results when they search for a particular term. As part of any digital marketing strategy, Search Engine Optimization (SEO) is integral to driving customers …

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Do consider multiple-domain hosting packages

The majority of learning can be done online, but some should be done in real life. While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file …

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I bet you didn't know this about URLs

Tell beginners what they need to know about your business or industry. However, we’ve seen some of our clients rank very quickly without being a “brand” by traditional standards. An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site …

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Beginner's guide to domain authority

It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put …

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Reasons why you cannot fully understand duplication

The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. There are two audiences that search must consider: carbon-based life forms and the artificially intelligent computational silicon ones. One of the best ways to start earning …

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Concentrate on actionable long tail search

Rather than using the miniature touch screen, millennials and even users from Generation Z can use Google Now, Siri and Cortana to search for whatever they want, whenever they want. SEO isn’t about gaming Google. It’s simply about creating content that people want and that satisfies their search …

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What does success look like?

Yes, in a vacuum having 10 pages versus having 2 pages is a good thing. There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site …

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Avoid directories that link to all kinds of websites

Google has thousands of ranking factors and sub-factors that go into their algorithm and we could talk about them all for hours. Understanding the most important SEO ranking factors will get you on the right track fast and let you understand what your primary focus should be when optimizing for …

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Determining Your SEO Objectives

A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google’s ranking signals. Seemingly random things become less so within the right context. Clearly defined business objectives pave the way …

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What everyone ought to know about link bait

All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely to be found out. Heading tags (not to be confused with the head HTML tag or HTTP headers) are …

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The truth about bread crumbs

All this means for you is you have to be extra cognizant of the quality of your pages, making sure they satisfy searcher intent to the fullest. Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page If you’re a small …

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Reasons that people rely on organic links

There are a lot of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are competitor backlinks. When changes are made to the pages, be sure to annotate them in analytics. The most important user signals are the bounce …

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