The more you focus on Google and doing the right thing for website visitors, the more you’ll win at SEO. The right threshold for you may differ. The hardest part can be knowing what customers want to read or watch a video about. From an SEO point of view …

We all know that when it comes to link building, we aim for the authority links in the first place. But they’re also the hardest to land. If your content offers relatively little value – and it’s generally easy to tell when it does – there’s a possibility that …

Once you have built a great website and filled it with great resources, you need to tell people about it! Thin content is essentially any content on your website that is not adding any value either to you or your user. By performing Search Engine Optimization on a website, it …

The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long. Category pages …

Keep track of how many times your past keywords have yielded expected results. Use the right tools to track where you rank for the keywords you target. Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. SEO is not hard. It …

Traditional marketing / advertising is outbound, meaning you have to disrupt people’s attention in order to communicate your message (i.e. A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading …

The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. The field of search engine optimization was once focused on one major goal: harvesting intent from search. The more relevant your website is to …

SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms …

However, many SEO practitioners today consider this practice outdated. Search engines may now penalize or ignore such keyword-stuffed pages, save for extremely obscure or lengthy keyword phrases. Search engines algorithms have also evolved to balance on-page criteria (i.e. keywords) against off-page criteria (i.e. inbound links) to favor more …

As a business owner you need to have a plan in place to promote your business and obtain new clients. Although the resource investment for monitoring each individual query and providing content for it isn’t reasonable, monitoring and building content for categories of queries is a manageable and worthwhile …

It may seem quite fascinating for your website to have a lot of content for a lot of people. However, it is not okay is using and spinning the same information over and over again just to stay in sight. The best discoveries I’ve had have come from my …

In itself it cannot be harmful for your SEO but what would Google prefer? The bounce rate is an important metric to measure the relevancy of content to users. The goal shouldn’t be to generate links, it should be to generate buzz or discussion; to share knowledge or data …

Adding endless pages of irrelevant content to your website won’t increase traffic. In fact, you’re actually erecting a STOP sign. The content that you publish needs to be relevant. Help people by providing valuable information. After all, isn’t your business trying to solve people’s problems, not …

Old SEO practices meant a huge emphasis on keywords. You’re going to run into things that are going to be unexpected and will get you in trouble with your clients or will give you a nice big dip in the wrong direction as far as search results go. Customers …

Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor’s DA when starting your SEO analysis. In my opinion this will allow you to gain at least some initial visibility into your ranking potential. Until Google …

Using flash is considered to be a cheaper option than others; however, Google will not rank your website high if you are a user of flash. Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This …

Search Engines believe that if other websites are linking to your web pages, you must have something good to link to and a Search Engine will rate your page that is being linked to more positively. To be a leading part of this new marketing technique, it is necessary to …

When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. You’re going to run into things that are going to be unexpected and will get you in trouble with your …

The reason why most people fail to get contextual backlinks from guest posts is because they do it the wrong way. Google cares the most about editorial links, or links included in article body copy, and they place particular emphasis on in-content links over links in sidebars, footers, or other …

CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you …