This isn’t just an idea or thought, it is a strong conviction that is rooted in the core of who I am and it is central to what I believe. I know SEO works because I’ve proven it. And I want to prove it to you. Google stated that there are three top factors that go into their search ranking algorithm: RankBrain, their artificial intelligence system, content and links. They also then clarified that the top two factors were content and links The SEO method involves not only making an adjustment to the website itself but also work on the wider internet to build a site's authority and position. Google will rank your page highly if it believes it holds valuable content for the reader, so always make sure it appeals to your target audience.

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There is little doubt that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but even the most optimized site is just a voice in the wind if you don’t have an audience. Becoming the authority in your area is quite possibly the No. 1 best avenue towards building that audience. To prevent users from linking Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find that people are accessing the same content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant URL is a good solution for this. It is essentially free digital marketing! Google does not always show the title tags as you intend it to to show. It might not take the title tags from their beginning if a query best matches words from the middle or end of a title tag.

Concentrate on actionable anchor text

So, not only have the algorithms gotten smarter, Google has implemented machine learning to better understand search queries through their RankBrain technology. Does the homepage feel trustworthy? e. If you think about things from a business perspective first, your SEO effort will be all the more effective. .The concept of searcher’s intent is no new. We have seen the focus shifting from SEO to understanding searcher’s intent to provide better user experience. After the release of Google Panda and Google Penguin update, SEOs have started focussing on user experience rather solely on Search Engines.

Boost site speed and utilise canonical URLs

Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user searches for a “How to find organic foods” he or she will get a different results page than if he or she typed in the search query “where is the closest grocery store.” The intent behind both searches are different and Google knows it. On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things. According to Industry thought leaders, that there are numerous ways in which poor internal linking can degrade the ability of search engines to index your web pages. These include linking to pages that can’t be accessed without filling in a form and even linking to content using JavaScript or Flash. Gaz Hall, from SEO Hull, had the following to say: "Narrow down your focus – and you’ll avoid low conversion rates."

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In fact, for the best results, it needs to play a major part in your entire company culture. Without Have you ever dreamed about New Media Now for this? considering a search engine user's intent, you will attract too much unqualified traffic. An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. The truth is that not everything you read will make your brain’s neurons luster like a pearl.

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